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Two hours


MANAGEMENT 3: Operations Management

8 June 2010 14.00 - 16.00

Answer THREE questions out of five. You are also required to refer to a particular organization of your choice when answering each of your selected questions. You do not have to use the same organization for all of the questions that you select to answer. All question papers must be returned to the invigilator at the end of the examination.

The use of electronic calculators is not permitted.


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With reference to your chosen organisation, discuss how the theory and practice of supply chain management have developed over the last three decades. [25 marks] The ability to commercialise and protect intellectual property is critical for the survival of business organisations in the knowledge economy we operate in today. Discuss how this is done in your chosen organisation. [25 marks] Neely and Austin (2002) suggested that ‘we measure everything that walks and moves, but nothing that matters’ (pp 48). In view of this statement, critically discuss how performance of the operations function within your chosen organisation is managed. [25 marks] Lewis (1999) argued that managers ‘will have to work shoulder to shoulder with many nationalities in the global village of the twenty-first century. They must understand them, speak to them, cooperate with them, handle them, not lose out to them, yet like and praise them’ (pp 440-441). Explain the significance of cross-cultural interactions in managing people within your chosen organisation. [25 marks] Explain the importance of innovation activity in business, and discuss how innovating the operations function is done in your chosen organisation. [25 marks]





References: Neely, A and Austin, R (2002) Measuring performance: the operations perspective. In: Neely, A (Ed) Business performance measurement: theory and practice. Cambridge: Cambridge...
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