Lighting Paper

I have been going to malls ever since I could remember; I always had my favorite stores normally due to their products. However, recently I have been very interested in how the stores were set up visually, including lighting, fixtures, and music. Throughout this quarter, I have learned so much about lighting in general and how much of an influence it has on the outcome of the store’s presentation. For this assignment for my store, I really wanted to create a store with my personal style, bohemian themed. One of my absolute favorite stores, is Free People. Last weekend, my roommate and I went to the Promenade mall in Santa Monica, although this time we weren’t shopping for our new wardrobes; but observing the different lighting within the stores. I entered several stores to get inspiration for my store’s lighting. One thing I noticed that I really admired, was the recessed ambient lighting. I think because the lights are recessed, they don’t look as noticeable, and it looks more elegant and professional. Being my store has a bohemian influence, I really wanted to set a very comfy, cozy and urban mood with the lighting.
I know that fluorescent light is used a lot in the different stores within the mall, because it gives off a blue effect. However, I really want my store to have a sort of yellow, orange light, which is given off by incandescent lights. All the stores that I went to go visit at the promenade also had accent lighting in the window displays to highlight the mannequins/ props, and accent lighting over some of the displays on the floor throughout the store. I don’t necessarily like when the

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store is filled with mannequin displays, so for my bohemian store I only want a few displays with different accent lighting over that and the windows. Lastly, my favorite type of lighting to look for, decorative lighting. Free People had a few chandeliers in the store, to bring some class to the store. However, the decorative lights