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  • Jan. 2013
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Advertising Essay
By: Breona Harris

Poetry is the art of rhythmical composition, written or spoken, for exciting pleasure by beautiful, imaginative, or elevated thoughts or feelings. The poem “A Birthday “by Christina Rossetti is written about how she felt when love came to her. In Order for me to get people to read this poem, my advertisement contains several strategies. I first asked questions ask questions that allows people to wonder about how love feels, which is bandwagon, through the art of rhetoric, I used pathos to make people feel some type of emotion when they look at or read this advertisement and I used bright, dark, & bold colors to reach my target audience of people who experience the exciting and memorable moment of finding love. The first strategy used was bandwagon: I used bandwagon to make the person reading want to answer the questions asked. “Do you remember the day you found love? “That one question can make a person think to their self “yeah, I remember It was the best day of my life! “, after the first question it makes them want to keep reading. This was a way for someone to find a poem that expresses the way they felt when they found love. The second strategy I used was pathos. I used this to show the excitement and joy of people who found love with bright colors & and a little dark colors to attract people who haven’t found love. It’s persuading or appealing to the reader’s emotions. An appeal to pathos causes an audience not just to respond emotionally but to identify with the writer's point of view--to feel what the writer feels. The third strategy is color. It was very convenient for the advertisement. I used yellow and purple because it shows happiness and joy. This would hit the target audience of people who are joyful about love. I also used red because it’s associated with love. This ad is persuading people to read about the feelings of having love. The poem “A Birthday “by Christina Rossetti, describes how it...