Licensing Notes
Licensing
* Permission Granted * Legal Considerations involved in developing a sport/event licensing program * Procedures for developing a sport/event licensing program * Why learn how to develop a sport/event licensing program * 1. Every licensed product= a detailed license agreement * 2. Important to develop and maintain licensing systems carefully * 3. Essential for anyone interested in the field to learn the basics of developing a licensing system * Reasons Licensing Programs Exist * Profit * Public Relations * Protection
* Protecting Property * Key= trademarked property * Without trademark- anyone could use your logo and profit from it * With trademark- you can charge them to do so * Trademark * A word symbol, or advice used by a person, generally a manufacturer or merchant, to identify and distinguish its good from those manufactured and sold by others * Service Mark * A word name, symbol, or device used to identify and distinguish a company’s services, including a unique service, from those of another service provider * Trade Dress * A particular type of trademark that protects the distinctiveness of the appearance and image of a good or service
* Collective Mark * A trademark or service mark used by members of a cooperative association, or other group or organization * EX. Major League Soccer, National Hockey League player association * Mark * A shorthand reference to any type of mark, including trademarks, service marks and collective marks * Registered Mark * A mark registered in the United States patent and trademark office * Counterfeit Merchandise * Key legal consideration in licensing- 1 billion worth of counterfeit products each year * Trademark Infringement * Trademark Search * CAPS
* Parties Involved in a Licensing Agreement *
* Permission Granted * Legal Considerations involved in developing a sport/event licensing program * Procedures for developing a sport/event licensing program * Why learn how to develop a sport/event licensing program * 1. Every licensed product= a detailed license agreement * 2. Important to develop and maintain licensing systems carefully * 3. Essential for anyone interested in the field to learn the basics of developing a licensing system * Reasons Licensing Programs Exist * Profit * Public Relations * Protection
* Protecting Property * Key= trademarked property * Without trademark- anyone could use your logo and profit from it * With trademark- you can charge them to do so * Trademark * A word symbol, or advice used by a person, generally a manufacturer or merchant, to identify and distinguish its good from those manufactured and sold by others * Service Mark * A word name, symbol, or device used to identify and distinguish a company’s services, including a unique service, from those of another service provider * Trade Dress * A particular type of trademark that protects the distinctiveness of the appearance and image of a good or service
* Collective Mark * A trademark or service mark used by members of a cooperative association, or other group or organization * EX. Major League Soccer, National Hockey League player association * Mark * A shorthand reference to any type of mark, including trademarks, service marks and collective marks * Registered Mark * A mark registered in the United States patent and trademark office * Counterfeit Merchandise * Key legal consideration in licensing- 1 billion worth of counterfeit products each year * Trademark Infringement * Trademark Search * CAPS
* Parties Involved in a Licensing Agreement *