Preview

Lgbt Advertising

Best Essays
Open Document
Open Document
2204 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Lgbt Advertising
Karl Gill
Ms. Babcock
Writing 2010
Apr. 13, 2009

Currently in some states such as Connecticut, Vermont and Iowa for couples of the same-sex to be married while others ban the practice. The fight to have LGBT civil rights has definitely gained some ground. Not only has the LGBT community had an impact on the world of politics, but the world of business as well. Over fifteen years ago began in the United States, but it is still a fairly new concept in Australia and Europe. The first immergence of the impact of the LGBT community in the business world was in 1973 when Coors Brewing Company was the subject of a boycott by the LGBT. The LGBT community joined to protest Coors ' hiring practices, since Coors used a polygraph test when going through the hiring process and specifically asking an employee of their sexual orientation. Coors ignored the boycott for several years, but made some concessions in 1978, and in 1995 began several countermeasures, including dropping the questions regarding homosexuality and extending domestic partnership benefits to its LGBT employees. The company also hired Mary Cheney as a marketing representative and began advertising in The Advocate (an American LGBT-related newsmagazine) and at events such as Denver 's PrideFest. The change in Coors’ policies and their marketing as well as their participation in LGBT targeted events shows just a small amount of the impact that the LGBT has had on the business world. The LGBT community has definitely made an impact on the world of business specifically with the increase in gay-themed marketing, support toward the LGBT community, and gay-owned businesses purpose of this paper is to examine how each of the above has had an impact on how the LGBT community has changed the face of the business world in present day. Many sources agree with the fact that marketing with the LGBT community has extremely impacted the business industry with a growing prevalence of gay-themed advertisements.



Cited: Allen, Dan. "The boss is out." The Advocate 938 (2005): 56-63. Academic Search Premier. EBSCO. Web. 8 Mar. 2010. Banet-Weiser, Sarah Campbell, John Edward. “The Evolution of the Gay Market: Constructing the Dream Consumer.” Advertising & Society Review 7.4 (2006): n.p. Project Muse. Web. 10 Mar. 2010. Chura, Hillary. "Coors hikes spending on gay ads." Advertising Age 71.13 (2000): 16. Academic Search Premier. EBSCO. Web. 1 Apr. 2010. Gallagher, John.  "Human resources: Gay MBA students are changing the face of their schools and the future of the workplace. " The Advocate 27 Apr. 1999: GenderWatch (GW), ProQuest. Web. 27 Mar. 2010. Gideonse, Ted. "Flying the gay-friendly skies." The Advocate 794 (1999): 34. Academic Search Premier. EBSCO. Web. 2 Apr. 2010. Hernandez, Greg. "Big (Gay) Business." The Advocate 19 June 2007: 72-76. Academic Search Premier. EBSCO. Web. 8 Mar. 2010 Kinsman, Michael.  "San Diego Expo Focuses on Businesses Owned by, Catering to Gays. " Knight Ridder Tribune Business News Leventhal, Micki. "New Comcast channel targets gay market. " Windy City Times.  18  Nov. 2009,GenderWatch (GW), ProQuest. Web.  8 Apr. 2010. Mirken, Bruce Orr, Keith. " 'Gay-owned, gay-operated '. " Between the Lines  12  Feb. 2009,GenderWatch (GW), ProQuest. Web. 27 Mar. 2010. Wilke, Michael. “Understanding the Gay & Lesbian Consumer Marketplace.” Advertising & Society Review 7.4 (2006): n.p. Project Muse. Web. 8 Mar. 2010.

You May Also Find These Documents Helpful

  • Best Essays

    Bauer, M., & Kleiner, B. H. (2001). New developments concerning sexual orientation issues in the workplace. Equal Opportunity International, pp. 27-31.…

    • 3283 Words
    • 14 Pages
    Best Essays
  • Better Essays

    Citations: Steinem, Gloria. "Sex, Lies, and Advertising." 1990. Mercury Reader. N.p.: Pearson, 2013. 45-67. Print.…

    • 1288 Words
    • 6 Pages
    Better Essays
  • Best Essays

    Coun 501

    • 4924 Words
    • 20 Pages

    Worsnop, R. L. (1993, March 5). Gay rights. CQ Researcher, 3, 193-216. Retrieved June 22, 2010, from CQ Researcher Online, http://library.cqpress.com/cqresearcher…

    • 4924 Words
    • 20 Pages
    Best Essays
  • Better Essays

    Rachel Kranz, and Tim Cusick. Library in a Book: Gay Rights. New York: facts on file, 2000.…

    • 882 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Stonewall Riots

    • 2627 Words
    • 11 Pages

    Cited: Adam, Berry D. The Rise of the Gay and Lesbian Movement. Boston: Twayne Publishers, 1989.…

    • 2627 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Portrayal of Asian Americans

    • 3456 Words
    • 14 Pages

    My research focused on the coverage of Asian Americans in contemporary mass media. The following types of media were researched:…

    • 3456 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    This case study research paper will examine the case of Kathy Levinson, former President and Chief Operating Officer of E*Trade and her personal decision about openly supporting gay rights initiative in California. The case was originally created by Joseph Badaracco, Jr. of the Harvard Business School. The purpose of the case study project is to provide students a platform to summarize and take an in depth look course materials discussed in Managing Diversity in the Workplace. Required course text and additional sources are referenced.…

    • 1551 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Summary Bordo

    • 588 Words
    • 3 Pages

    She then talks briefly about how some advertisements are made in a way to appeal to both heterosexual and gay consumers. In the ad she uses as an example she says that heterosexuals will think that “the vanity…of the man selling the product is ‘just a joke’” (181) while the gay consumers will interpret it as being for them.…

    • 588 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The expectation of coming out in the workplace causes great fear of workplace bigotry, anxiety, loss of advancement opportunities; and a reduced amount of positive consideration by coworkers for lesbian, gay, or bisexual folks. Studies show that many lesbians and gay men expect discrimination. Researchers note that, in some cases, gay men and lesbians must pass as heterosexuals in order to gain access to the job market. In contrast, researchers argue that in the early stages of disclosure, struggle is common; however the impact of coming out on overall quality of life over the longer-term is consistently reported as positive and that not all heterosexual co-workers are homophobic. Research concludes, since federal legislation eliminating discrimination based on sexual orientation is inadequate fear of disclosure and discrimination based on sexual orientation does exist. Studies note that one third of all gay males surveyed reported discrimination. Seventeen percent had lost jobs or were denied employment because of their homosexuality. Similarly, nearly 25% of lesbians’ respondents reported having been discriminated against in the workplace.…

    • 906 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Palm Springs Tourism

    • 836 Words
    • 4 Pages

    Gates, Gary; Ost, Jason (2004). The Gay and Lesbian Atlas. Washington: The Urban Institute. p. 27.…

    • 836 Words
    • 4 Pages
    Better Essays
  • Best Essays

    Barry, A. (1998) Theorizing Homophobia. Sexualities, Vol. 1, No. 4, 387-404. Retrieved November 7, 2010 from EBSCOhost.…

    • 3387 Words
    • 14 Pages
    Best Essays
  • Best Essays

    The Gay Rights Movement

    • 3319 Words
    • 14 Pages

    Thesis Statement: The Gay Rights Movement dates back to the 19th century. By 1970 gay and lesbian organizations existed all over the United States and in other countries all over the world. Some supporters of the movement would say that our society as a whole has made great strides towards acceptance of homosexuality. However, gays and lesbians are still fighting for equality in 2009. The issues are vast and widespread, with same-sex marriage at the top of the list. In the world that we live in today one might be surprised to learn how many countries are accepting of gay and lesbians, as well as how many are not. The world has made progress within the last decade regarding this issue, but definitely not enough. We need to take steps to protect and balance Gay rights.…

    • 3319 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Same-Sex Marriage Equality

    • 1308 Words
    • 6 Pages

    Cited: Mohr, Richard. “The Current Position of Gays in America.” Qrd.com. 1994. Web. 22 Feb. 2010.…

    • 1308 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Sullivan, Andrew. “Why Gay Marriage is good for Straight America.” Newsweek 25 July 2011: 1-3. SIRS Researcher. Web 14 Oct. 2011.…

    • 968 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    When someone hears the word “gay” or “queer”, they most often think of the middle class, Caucasian gay male. For my research proposal, I plan on studying what is very often overlooked in queer identity: the struggle of queer identity in the African American gay male. I am interested in studying this because I grew up knowing I was gay in a small, middle class town in rural America. I wish to argue how gay African Americans are restricted by Black stereotypes, gay stereotypes, acceptance with stipulations in the gay community and black community, racism in the gay community, homophobia in the Black community, perceptions of blackness and masculinity attitudes toward homosexuality and their effect on gay Black men living openly, homosexuality and religion (the black church), and media perceptions of Black homosexuality. The majority of the black community stated they wished to live restriction free lives. They are not able to fully be themselves in their daily lives and often have to assimilate to be accepted.…

    • 2948 Words
    • 12 Pages
    Powerful Essays

Related Topics