Levis Questionnaire

Page 1 of 2

Levis Questionnaire

By | June 2011
Page 1 of 2
Questionnaire: LEVI STRAUSS & CO. Ltd

1. General characteristics:
(i) Age
(ii)Occupation
(iii) Monthly income/father’s income
(iv)User Type (outgoing, conservative, cutting edge) 2. Name the first five brands which comes to your mind when you think of apparel brands? (1) (2) (3)(4)(5) 3. Which of the brands would be your preference if you do not get Levi’s in the store?

(1)(2)(3)(4)
4. Would you buy any other brand if you don’t find Levi Strauss?
(1) Yes(2) No
5. When do you wear Levi’s brand?
(i) Always
(ii) Sometimes
(iii) On special occasions
(iv)Never
6. Would you buy any other brand rather than Levi’s if its price is increased?
(i)Yes(ii) No
7. Would you go for Levi’s brand rather than your brand if you come to know about a Discount at Levi’s store? (i)Yes(ii) No
8. Describe your purchase decision criterion: (% weight age)
(i)Brand Name
(ii)Design:
(iii)Price:
(iv)Fabric quality/fit:
9. You associate with Levi’s as:
(i)Trendy apparel Brand
(ii)Good fabric quality/fit (Good Product Quality)
(iii)Economical
(iv)High-end denim wear
10. Rate the importance of brand name while buying Denim?
(i)Essential(ii) Desirable but not essential(iii) Not important 11. Rate the importance of design/style while buying Denim?
(i)Essential(ii) Desirable but not essential(iii) Not important 12. Rate the importance of price while buying Denim?
(i)Essential(ii) Desirable but not essential(iii) Not important 13. Rate the importance of product/fabric quality while buying Denim?
(i)Essential(ii) Desirable but not essential(iii) Not important Definitely delivers benefit = 3
Okay job in delivering the benefit=2
Not perceived to deliver the benefit = 1
14. Rate the following brands as per brand name:
Levi Strauss1 2 3...