levis
Quality and responsibility never go out of style
Levi Strauss & Co.
About Levi’s
Levi Strauss & Co. is one of the world 's largest and well-known brand-name in jeanswear
with
its
reported
net
revenues
of
4.4
billion
dollars
(in
2010).
The enterprise designs and markets jeans, casual wear, accessories for men, women and children in more than 110 countries worldwide ( through supply chains ) and represents itself in 31 countries with 482 own stores. 1
As a business entity Levis wishes to earn profit but they believe to do it so through principles, and values. Their social responsibility is part of their vision. As they see it, this is what gives them a competitive advantage. With empathy, originality, integrity (to do the right thing), and courage to take a stand in what they believe ( such as sustainable fashion ) they will reach their final goal. To make the fashion industry aware of the impact they have on the environment. 2
The Corporate Social Responsibility ( CSR ) includes consequences and responses that a business’ operation might cause.
It differs in every country, and in every culture depending on the economic, legal, ethical, and philanthropic expectations. To be effective the CSR activities have to be linked to the company’s financial performance; with a constant attention to the new adaptations of business ethics; and it has to represent the stakeholders’ best interest ( Matten - Moon, 2008 ) 3
In the fashion industry what is more important for the customers?
To wear fashionable clothes according to the newest trend, or to preserve the environment with being more aware of the consequences that we – the customers cause with every purchase? Levi Strauss & Co. believes that they can offer both.
1
http://www.csrwire.com/members/11174-Levi-Strauss-Co-
2
http://www.levistrauss.com/about/values-vision
3
Dirk Matten and Jeremy Moon: “Implicit” and “Explicit” CSR: A Conceptual
Levi Strauss & Co.
About Levi’s
Levi Strauss & Co. is one of the world 's largest and well-known brand-name in jeanswear
with
its
reported
net
revenues
of
4.4
billion
dollars
(in
2010).
The enterprise designs and markets jeans, casual wear, accessories for men, women and children in more than 110 countries worldwide ( through supply chains ) and represents itself in 31 countries with 482 own stores. 1
As a business entity Levis wishes to earn profit but they believe to do it so through principles, and values. Their social responsibility is part of their vision. As they see it, this is what gives them a competitive advantage. With empathy, originality, integrity (to do the right thing), and courage to take a stand in what they believe ( such as sustainable fashion ) they will reach their final goal. To make the fashion industry aware of the impact they have on the environment. 2
The Corporate Social Responsibility ( CSR ) includes consequences and responses that a business’ operation might cause.
It differs in every country, and in every culture depending on the economic, legal, ethical, and philanthropic expectations. To be effective the CSR activities have to be linked to the company’s financial performance; with a constant attention to the new adaptations of business ethics; and it has to represent the stakeholders’ best interest ( Matten - Moon, 2008 ) 3
In the fashion industry what is more important for the customers?
To wear fashionable clothes according to the newest trend, or to preserve the environment with being more aware of the consequences that we – the customers cause with every purchase? Levi Strauss & Co. believes that they can offer both.
1
http://www.csrwire.com/members/11174-Levi-Strauss-Co-
2
http://www.levistrauss.com/about/values-vision
3
Dirk Matten and Jeremy Moon: “Implicit” and “Explicit” CSR: A Conceptual
References: Matten, D & Moon, J. (2008): “Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative understanding of corporate Social Responsibility, Academy of Management Nussbaum M. (1999): Women and equality: The capabilities approach, International Labour Review, Vol 138, No 3