Levi Jeans Case Study
Case Study: Managing by Values, is Levi-Strauss’ Approach Visionary – or Flaky?
FOR 360/560
Will global consumers buy Levi products because of the company’s dedication to a diverse workforce?
Yes, I believe consumers will buy Levi products because of the company's dedication to a
diverse workforce. People are able to relate the the workers creating the jeans they are wearing.
Levi management exemplifies a directness, openness to influence, commitment to the success of
others, and a willingness to acknowledge everyones contributions. The public today feels
obligated to buy products which are created in a positive workplace such as this. People know
what they are getting when they purchase a Levi product because the company is so clear about
the units they sell and the individual goals and performance of the employees. .
Would you buy Levi products because of the company’s dedication to a diverse workforce?
No, I personally would not buy Levi products because of the company's dedication to a
diverse workforce. While I appreciate the ethical management practices, my primary concerns
when choosing a pair of jeans and the fit and the price. If the jeans I am purchasing fit
comfortably and are affordable I don't really care who made them. I don't care if the person who
made the product is black, white, old, young, male, or female. If your company can produce a
quality product at an acceptable price, you will have my business. That is, as long as the
employees are treated fairly and with respect .
Should other corporations mimic Levi Strauss’s policies of social responsibility? Why or why not?
Yes, I believe other corporations should mimic Levis policies of social responsibility. A
strategy is no good if the employees don't believe in it. The people of Levi do what they are
asked because they believe in their product. They have created an empowerment organization,
the people
FOR 360/560
Will global consumers buy Levi products because of the company’s dedication to a diverse workforce?
Yes, I believe consumers will buy Levi products because of the company's dedication to a
diverse workforce. People are able to relate the the workers creating the jeans they are wearing.
Levi management exemplifies a directness, openness to influence, commitment to the success of
others, and a willingness to acknowledge everyones contributions. The public today feels
obligated to buy products which are created in a positive workplace such as this. People know
what they are getting when they purchase a Levi product because the company is so clear about
the units they sell and the individual goals and performance of the employees. .
Would you buy Levi products because of the company’s dedication to a diverse workforce?
No, I personally would not buy Levi products because of the company's dedication to a
diverse workforce. While I appreciate the ethical management practices, my primary concerns
when choosing a pair of jeans and the fit and the price. If the jeans I am purchasing fit
comfortably and are affordable I don't really care who made them. I don't care if the person who
made the product is black, white, old, young, male, or female. If your company can produce a
quality product at an acceptable price, you will have my business. That is, as long as the
employees are treated fairly and with respect .
Should other corporations mimic Levi Strauss’s policies of social responsibility? Why or why not?
Yes, I believe other corporations should mimic Levis policies of social responsibility. A
strategy is no good if the employees don't believe in it. The people of Levi do what they are
asked because they believe in their product. They have created an empowerment organization,
the people