Leveraaging Csr in Oil and Gas Industry Via Social Network

Leveraging Corporate Social Responsibility (CSR) via Social Networking Website in PETRONAS: Knowledge Exchange Enhances Company Sustainability

by

Siti Noor Ayu Binti Mohd Azmi

Extended Proposal submitted in partial fulfillment of
the requirements for the
Bachelor of Technology (Hons)
Information and Communication Technology

FEBRUARY 2011

Universiti Teknologi PETRONAS
Bandar Seri Iskandar
31750 Tronoh
Perak Darul Ridzuan

Abstract

This paper evaluates the potential of leveraging Corporate Social Responsibility via Web 2.0 or Social Networking. The research explores some mechanism through which online social networking may impact on PETRONAS corporate social responsibility for sustainable organization. PETRONAS limits their social responsibility merely to the education and capability building. On the basis of the actual situation of PETRONAS, this project explicitly put forward the view that social responsibility of oil and gas companies should include the economic responsibility, social responsibility and environmental responsibility. At the same time, in practice gathering many stakeholders involved in the field of corporate social responsibility such as: shareholders, employee, consumer, community, business associates, etc. using Web 2.0 or Social Networking that is owned by the company itself.

Table of Contents

CHAPTER 1 INTRODUCTION…………………………………………...4
      1.1 Background……………………………………………4
      1.2 Problem Statement…………………………………….6
      1.3 Objectives …………………...………………………..9
      1.4 Scope of Study………………………………………10
CHAPTER 2 LITERATURE REVIEW…………………………………11
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      3.1 Social Networking Website………………………….11
      3.2 Existing Social Networking Websites……………….12
      3.3 Differences between Business and Entertainment Social Networking Website…………………………………13
      3.4 Techniques for Effective Social Networking Website………………………………………………15
CHAPTER 3 RESEARCH METHODOLOGY…………………………18
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