LEVEL OF AWARENESS ON SELECTED PHILIPPINE INDEPENDENT
FILMS OF AB COMMUNICATION STUDENTS
In partial fulfilment of the
Movies have been an important part of everyday experience for more than a century. Most people already know a great deal about it. But majority of viewers appreciate those on the mainstreams without giving prior notice to the existence of independent films. The chances for an indie film to elicit at least a semblance of ‘mainstream response’ remains very low. Independent films are largely ignored by ordinary movie-goers in the Philippines, but the genre has become the “in thing” in the country as it gains international acclaim and generates the worldwide interest. (Onscreen Asia, 2009) According to Maslog (2007), independent films which is also known as “indie films” can be in a form of short or full-length cinema which expresses self-expression and creativity different from mainstream cinema. The very nature of an independent film appears to be easier and cheaper since the allotted budget for its production is minimal. But, although the budgets are low, some of these films have been screened and awarded by local and international film festivals. Though independent films are becoming successful locally and internationally, there are also negative connotations when independent movies are mentioned. There are doubts coming from Filipino themselves because of the usual topics of indie films: poverty, homosexuality, prostitution, the underworld, and life in the margins, which exploits the image of the society (The Daily Guardian, 2012).
As communication students and future media practitioners, the study will provide a profound understanding about independent films to appreciate better the ways of such films through its messages and to raise everyone’s awareness on the said genre of film. Since, the researchers and respondents are both in line with the practice of media; this study will prepare them into the world of film industry, specifically, Philippine Independent films. Statement of the Problem
The study was conducted to investigate the level of awareness on selected Philippine Independents Films of AB Communication students
Specifically, the study attempted to answer the following questions: 1. What is the demographic profile of the respondents in terms of: 1.1, Age
2. What is the level of awareness of the respondents on the following selected Philippine Independent Films in terms of: 2.1, (2009) Last Supper No. 3
2.2, (2010) Wag Kang Titingin
2.3, (2011) Ang Babae sa Septic Tank
2.4 (2012) Victor?
3. What is the level of awareness of the respondents in the selected Philippine Independent films in the traits and messages as observed in terms of : 3.1, Nationalism
3.2, Social Reality
3.3, Freedom of Expression
3.4, Exploitation of Poverty
The conceptual framework for the study on the level of awareness on selected Philippine Independents Films of AB Communication students Level of Awareness to Selected Philippine Independent Films
-Construction of questionnaire regarding Philippine Independent films. -Distribution of questionnaires
-Interpretation of the gathered data
Selected Philippine Independent Films
- Last Supper No. 3
- Wag Kang Titingin
- Ang Babae sa Septic Tank
Significance of the Study
The result of this study will be beneficial to the following: AB Communication students. The study would greatly affect them since this is much related to the topics that will be discussed in their course. The study would help them to be critical in thinking and be a good observant on what is happening around them most especially to the industry that they will be engaged to in the future. This would furthermore explain things that should be taken consideration of.
Film Industry. This study...
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