level 3 business studiesUnit 3 introduction to Marketing P1
Unit 3 Marketing P1
Introduction
For this assignment I have been asked to do a report on………………………(say what you have been asked to do)
The company I chose for this marketing report is kellogs and Nestle. I will first start off by writing about Kellogs.
About Kellogs
Kellogs is a …………………(Give history of Kellogs and background info)
The types of products Kellogs produces are…..(make sure you mention the products kellogs produces and the general target market for these producst E.g. cereals – aimed at consumers aged 5 onwards, can you think of any other products?)
Marketing strategies used by Kellogs
Kellogs use a variety of marketing strategies. One of which is the growth strategy which can take many forma s as listed below..
1. growth strategies (such as diversification, product development, market penetration or market development, Ansoff’s Matrix)
I will write about the Growth strategies in greater detail.
For Kellogs they use all the following strategies for growth.
Growth strategies are:
Market penetration – say what it is and how kellogs has used this for one of their products
Market development -say what it is and how kellogs has used this for one of their products
Product development - say what it is and how kellogs has used this for one of their products
Diversification -say what it is and how kellogs has used this for one of their products
About Nestle
Nestle is a …………………(Give history of Nestle and background info)
The types of products Kellogs produces are…..(make sure you mention the products Nestle produces and the general target market for these producst E.g. cereals – aimed at consumers aged 5 onwards, can you think of any other products?)
Marketing strategies used by Nestle
Nestle use a variety of marketing strategies. One of which is the growth strategy which can take many forms as as listed below..
1. growth strategies (such as diversification, product development, market penetration or market development,
Introduction
For this assignment I have been asked to do a report on………………………(say what you have been asked to do)
The company I chose for this marketing report is kellogs and Nestle. I will first start off by writing about Kellogs.
About Kellogs
Kellogs is a …………………(Give history of Kellogs and background info)
The types of products Kellogs produces are…..(make sure you mention the products kellogs produces and the general target market for these producst E.g. cereals – aimed at consumers aged 5 onwards, can you think of any other products?)
Marketing strategies used by Kellogs
Kellogs use a variety of marketing strategies. One of which is the growth strategy which can take many forma s as listed below..
1. growth strategies (such as diversification, product development, market penetration or market development, Ansoff’s Matrix)
I will write about the Growth strategies in greater detail.
For Kellogs they use all the following strategies for growth.
Growth strategies are:
Market penetration – say what it is and how kellogs has used this for one of their products
Market development -say what it is and how kellogs has used this for one of their products
Product development - say what it is and how kellogs has used this for one of their products
Diversification -say what it is and how kellogs has used this for one of their products
About Nestle
Nestle is a …………………(Give history of Nestle and background info)
The types of products Kellogs produces are…..(make sure you mention the products Nestle produces and the general target market for these producst E.g. cereals – aimed at consumers aged 5 onwards, can you think of any other products?)
Marketing strategies used by Nestle
Nestle use a variety of marketing strategies. One of which is the growth strategy which can take many forms as as listed below..
1. growth strategies (such as diversification, product development, market penetration or market development,