Research Exercise September 2012
Questions (can be answered in pairs)
1.What is another name for the "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers”
•Another name for for a feature that identifies a service is the ‘Brand’
2.What is known as ‘the old lady of Threadneedle Street’?
•The ‘Bank of England is referred to ‘the old lady of threadneedle street’ because because it has been located in its setting since 1734.
3.What country does this famous marmalade-loving, and now Marmite-loving, bear come from?
•Paddington in London, England
4.Fill in the gaps of these famous advertising slogans:
a.Snap, crackle and ( POP )
b.Because you’re ( WORTH ) it.
c.( THERE ) grrreat!
d.Nothing is ( IMPOSSIBLE )
5.In business terms, what is this (give precise definition)?
•This is a cash cow and in business terms, this would be a service/ business that generates high profit
6.Why are these not Hoovers?
•They are not hoovers because they are branded. Example: Henry hoover is a Brand that makes Hoovers, it isn’t just a hoover.
7.What make-up would you expect Jennifer Lopez to wear?
•I would expect Jennifer Lopez towear make up that is very highly priced or make up that she advertises for.
8.The ‘right product at the right place at the right time at the right place’ is also known as ‘The marketing mix’
9.What company have the following brand names got in common:
Kit Kat; Go-Cat; Bite Size Shreddies; Gold Blend
10.A woman selling fish in Dover from her own stall by the beach is an example of what type of business organisation?
11.What is the number one global brand 2012?