Letter of Enquiry

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URBAN EDGE CONSULTANT FIRM
Suite 3-7-8 Level 10 Plaza Mont Kiara
54800 Kuala Lumpur
Tel : 03-78666797 Faks : 03-78666799

YOUR REF. : PRE/16/07/08
OUR REF. : UECF/PR-256
DATE : 28 July 2008

Public Relations Student
Mass Communication and Media Studies
UiTM Section 17 Campus
40200 Shah Alam, Selangor

Dear Sir/Madam,

RE : LETTER OF ENQUIRY REGARDING PUBLIC RELATIONS

Referring to your letter dated 16th July 2008 in regards to enquiry on public relations industry. We would like to thanks for choosing our company to answer your enquiry regarding public relations for your term paper. In the letter you have list down enquiry on what is Public Relations ?, Why is there a negative connotation attached to PR profession ?, and How can PR help sustain the financial stability of a company ?

Regarding your first question, as what we know, today Public Relations industry is very important to all organization. Public relations usually deal with issues rather than products or services, and are used to build goodwill with public or employees.. Public relations is a management function that requires two way communication and a conscious, deliberate effort to develop and maintain healthy relationships with an organization and its numerous public. Besides that, Public relations

is about reputation - the result of what you do, what you say, and what others say about you. Public relations aims to earn understanding and support, and influence opinion and behavior. Large and small organizations have public relations function today, including automotive, manufacturing, healthcare, nonprofit, government, education, sports, entertainment, and many others. Modern public relations uses a variety of techniques including opinion polling and focus groups to evaluate public opinion, combined with a variety of high-tech techniques for distributing information on behalf of their clients, including satellite feeds, the Internet, broadcast faxes, and...
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