Topics: Customer, Consultative selling, Food Pages: 2 (251 words) Published: December 10, 2012
Customer Relation Officer
Pasaraya Ekonomi
Jalan Bunga Raya
09100 Kulim

Our ref.: NHMR/sz/101(2)

12 November 2012

Mr Mohd Adam Abdullah
4 Jalan Petaling 1
09000 Kulim

Dear Mr Abdullah


Thank you for your letter dated 05 November 2012 in which you pointed out to us some problems, which you have encountered when you purchase at our supermarket.

First and foremost we apologize for the spoilt food goods. We certainly do not intend to deceive our customers by selling damaged goods at a cheap price. We are now currently holding a stock clearance sale and because of that our goods are sold at cheap price.

Secondly, after the investigation is done, this mistake was due to the layout of irregular items and it causes new goods mixed with old goods. This is our fault for not separating damaged goods to the proper place. Other than that, this problems occur because of our storeroom doesn’t have enough space to store the damaged or expired goods.

For your information, we are still new in this business, so we have many things to learn, especially in the management of stocks and items. Please accept our sincere apologies for the inconvenience and the disappointment caused on your purchase.

We accept full responsibility and agree to refund the total of damaged items.

You have my assurance that this will not happen again in the future.

Yours sincerely

Nur Hasmira
Nur Hasmira Mat Rifen
Customer Relation Officer
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