Lenovo Group Marketing Strategy Analysis

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Lenovo Group Limited is a Chinese multinational computer technology corporation which was founded by eleven scientists in 1984.It develops and manufactures desktops and notebook personal computers, workstations, servers, storage drives, IT management software, and related services. Since 1996, Lenovo occupied 1th of Chinese market sales , and develop rapidly in recent years ,took 4th place of world`s computer sales.

On November 1, 1984, Lenovo was established for RMB200,000 by eleven persons, named Chinese academy of sciences institute of computing technology, new technology development company. •In 1985, the company launched the first Chinese card product with Lenovo function. Lenovo, the brand name was born from this. •On June 23, 1988, Lenovo of Hong Kong was open. New technology development company and Chinese technology transfer company co-founded Lenovo of Hong Kong. Lenovo Group used Legend as its English name. Also, that is the first time for Lenovo to be the company name. •In November 1989, Lenovo Group Company was started up and firstly used Lenovo as enterprise and group name. •In 1990, Lenovo computer was launched. Lenovo began to manufacture and supply Lenovo brand PC. •Lenovo financed its assault by listing on the Hong Kong stock market in 1994, raising nearly $30 million. Lenovo brand appeared in overseas financial markets for the first time. •In 1996, Lenovo was first beyond foreign brands. The market share of it was the first place in the homeland for 6 years. •In 1999, Lenovo PC sales volume was honored in the top of Asia-Pacific market with 8.5% market share. •On April 1, 2001, Lenovo reorganized asset and torn apart appear on the market. •In August 2002, Lenovo launched super computer capable of making quadrillion calculations per second successfully. This is the first high-performance computer which speed has exceeded quadrillion calculation per second in actual measurement. •On December 3-7, 2002, Legend World 2002 held...
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