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LEISURE ENVIRONMENT-CINEMA

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LEISURE ENVIRONMENT-CINEMA
Is the future of cinema a secure one? Support your case by discussing five major trends that you believe will affect the future of the sector.
INTRODUCTION
The growing socio-economic importance of the entertainment industry, especially the public entertainment in this current global climate cannot be overemphasised. The hype that is consistently generated by the cinema industry is promoting the much needed positive synergy in the society, as the masses attempt to climbs out of the glooms of the recent global economic recession. This paper would address how secure the future of the cinema industry is as well as discuss trends that could affect its future. The entertainment industry refers to a wide spectrum of areas that includes: newspaper, magazines, gambling, gaming, cinema amongst others. However, for the purpose of these report, the emphasis would be on the cinema sector market.

THE ENTERTAINMENT INDUSTRY
The entertainment industry in the United Kingdom is one of the leading entertainment industries in the EMEA region. It is growing at an annual rate of 6.4% (PWC Entertainment & Media Report, 2012).The entertainment industry in the United Kingdom is not immune to the impact of the global economic recession, and the resultant fluctuating trend in the entertainment industry confer a degree of importance to the study of the future of the entertainment industry, most especially, the cinema sector. This report would discuss the security of the future of Cinema in the United Kingdom as well as support the argument by citing five major trends that could affect the future of the sector. Academic literatures, theories and models that are relevant to the issues in discussion would be applied. The essay would attempt to discuss the issues from different perspectives while comparing markets facts with relevant research outcomes while using available empirical evidences to support each position taken. Irrespective of the current state of the entertainment


References: Baudrillard, J. (2004) The Consumer Society: Myths and Structures. Sage: London Bowdin, G., Allen, J., O 'Toole, W., Harris, R Clarke, J. & Critcher, C. (1985) The devil makes work: leisure in capitalist Britain, Macmillan, London Silverstone, H Mark, P. (2003) Mind and Media - The effects of television, computer and Video Games. 2nd Edn. Routledge, London. PWC Entertainment & Media Annual Report, 2012. London Roberts K The British Film Award, 2011 www.ign.com
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