Lego Group

Progress Report
The LEGO Group

09
www.LEGO.com

Read about the Annual Report and the magazine The Brick on the back cover

The Progress Report - what to expect
The Progress Report is part of the overall reporting concept for the LEGO Group. The overall reporting setup consists of three independent publications that interconnect and together form the total 2009 reporting from the LEGO Group. Read more about the concept on the back cover of this report. The Progress Report, which you are reading now, is targeted to those who are interested in the detailed follow-up on progress of the LEGO Group regarding Environmental, Social and Governance (ESG) activities linked to the LEGO Group’s ability to deliver on the four promises given to all stakeholders in touch with the brand: Play Promise – Joy of building. Pride of creation People Promise – Succeed together Partner Promise – Mutual value creation Planet Promise – Positive impact The promises are the central part of the LEGO Brand Framework and are based on the values and spirit of the LEGO Group. You can read more about the LEGO Brand Framework on pages 12-13. For the 2009 reporting, the LEGO Group has developed a model to select the ESG content to focus the report on the most relevant and current issues. The model takes its starting point in relevant ESG frameworks listing a wide range of generic ESG topics. 58 ESG topics were evaluated. The first filtering was made by determining the relevance towards the four promises in the LEGO Brand Framework, where 36 ESG topics were found relevant. The 5 step evaluation of materiality, linked to AA1000 and described in the publication “Redefining Materiality” published by AccountAbility1), was used for a prioritization of the ESG issues. A top 15 of ESG issues was established. The top 15 was further reduced to 5 topics based on what is most relevant in a 2009 context. On page 3 a list of the 5 selected ESG issues can be seen with page reference to where to read more... [continues]

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