Learn and Earn

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Executive Summary

The Learn and Earn Project that the independence Center DECA Chapter, a non-profit organization, implemented was “All Wrap Up”, a seasonal gift-wrap service. Also included in our project was a secondary booth that was located up in the Macy’s store. All Wrapped Up and Macy’s gift wrapping services were created, planned, implemented and operated by the students in the E-Studies Program under the supervision of Mrs. Bolin, DECA Advisor and instructor. The All Wrapped Up business is in its 10th year of operation in the Independence Center Mall, while this is the first year we have got the chance to wrap for Macy’s which made it more of a challenge for the students. The business opens for 24 days from December 1-24. Our advisor, Mrs. Bolin, will be at each shift. She has been teaching /advising DECA for 11 years, however been running the gift wrapping booth for 9 years. In DECA, 2 classes, this includes 26 students, get together and sign up for dates and times to work. We offer wrapping paper, double sided tape, bows, scissors, ribbon, bags, boxes, name tags, receipt slips and tissue paper. There are 26 different wrapping papers with corresponding name tags and standard white tissue paper. At the gift wrapping we will hold packages for later pick-up and will carry their presents out to the cars and load them. Each customer will receive a receipt with their purchase, that they will bring back to collect their presents.

Analysis of the Business Situation
Trading Area Analysis
General Data: Geographic
The Independence Center Mall is located in Eastern Jackson County, fourteen miles from downtown Kamas City, Missouri. The mall, a premier mall, is the third largest in the KC Metro area with 1,033,000 square feet of shopping and home to more than 130 stores with Dillard’s, Macy’s, and Sears as the anchor stores. The mall is located by three major highways, Interstate 70, Interstate 470 and MO Highway 291 making Independence Center an easy destination to access. Floor Plan of Independence Center Mall

SE Entrance
All Wrapped Up Location 1
2nd Location AWU
The two All Wrapped Up businesses were geographically located inside Independence Center Mall on the lower level near the Southeast Entrance and the upper level inside of Macy’s Department Store. The locations on the upper and lower levels provided easy access to the businesses and visibilty on both levels of the mall as shown on the map above. The main All Wrapped Up location (1) is on the lower level in front of the Carousel, across from Shi Shoes and near Forever 21 with visibilty from the upper level of the mall. The second location inside Macys Department Store was on the upper level across from the cosemetic counters and near the ladies sportswear. The additional location will provide additional traffic and increase sales for the business. Demographic Data

The mall attracts shoppers from a vast thirteen county area of a 50 mile driving radius of the mall according to Vernon Meckel, Mall Manager. In the targeted counties the total population is over 1.2 million with an average household income of $48,677 acccording to the US Census Bureau website and as shown in the chart below. The Independence Center Mall has over 10 million customers visiting the mall each year with over 1.5 million shoppers in the mall in the month of December according to Ryan Oester, Marketing Director. Counties| Population| Average Income|

Cass| 82,092| $61,922|
Clay| 184,006| $58,803|
Jackson| 654,880| $47,284|
Lafayette| 32,960| $46,394|
Johnson| 48,258| $47,093|
Ray| 23,354| $51,965|
Clinton| 18,979| $51,537|
Platte| 73,781| $67,134|
Saline| 23,756| $38,653|
Carroll| 10,285| $40,555|
Pettis| 39,403| $39,787|
Buchanan| 85,998| $42,269|
Caldwell| 8,969| $39,417|
Total| 1,286,721| 48,677|

Economic Data
The economy of the trading area is slowly recovering from the recession in...
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