Page 1 of 16

Lean and Agile Supply Chain Strategies

Continues for 15 more pages »
Read full document

Lean and Agile Supply Chain Strategies

Page 1 of 16
|
Lean and Agile Supply Chain Strategies|
Seminar in Business Economics|
|
30-03-2012|
Table of Contents
Introduction2
Subject2
Purpose3
Problem Formulation3
Definition of Concepts4
Theory and Methodology5
Limitations6
Structure6
Exploratory Analysis7
Lean Supply Chain: Toyota Motor Corporation7
Agile Supply Chain: Dell9
Comparison of the Two Strategies10
Leagile Supply Chain: Hennes & Mauritz12
Discussion15
Summary and Conclusion17
List of References19

Introduction
Subject
Efficient supply chain strategy is crucial for businesses as it helps companies to achieve their most important goal – customer satisfaction. It assures that products are delivered on time, to the right location and with the right quality. Furthermore, it contributes to improving the financial position of the company, as it is targeted at reducing operating costs by decreasing purchasing and production costs. “A key feature of present day business is the idea that it is supply chains that compete, not companies, and the success or failure of supply chains is ultimately determined in the marketplace by the end consumer.” Therefore, an effective supply chain strategy can easily become company’s competitive advantage. The supply chain consists of multiple activities such as purchasing of raw materials, manufacturing, distribution, and customer relationship management (CRM). Michael Porter points out that while a separate activity can be imitated and even outperformed quite easily by your competitors through technology and innovation, linked activities are impossible to imitate, which leads to a unique competitive advantage. In this paper, I will discuss two supply chain strategies: lean and agile. In today’s competitive environment, it is not enough to be just “lean” or “agile”. In order to be successful, a company needs to be both. These paradigms are not opposites or mutually exclusive, but rather, they complement each other....