Leadership Solutions - Ford Project

Organizing Project
Blue Oval Group: Bartling, Feahn, Keysser

Argosy University Twin Cities
Course Assignment M8A1
B7777: Solutions Leadership
Prof. Mirela Miresan
29 February 2012

Table of Contents

Introduction and Problem 3
Summary Table 3
Background 4
Problem 6
Root Cause Analysis 8
Mind Map 9
Opportunities and Options 10
Assumptions 11
Resources 12

Implementation 14
Resistance to Change 14
Leadership 16
Constraints 22
Timetable and Metrics 23
Factors Contributing to Implementation Failure 24
Return on Investment 24
Cost Benefit Analysis 26

Globalization Strategy 27

References 29

Appendix A: Balance Scorecard 33

Appendix B: Mind Map 34

Appendix C:   Letter to Blue Oval Group from Alan Mulally, CEO, FMC 35

Introduction and Problem
This paper presents the final compilation of the Blue Oval Group's project on Ford Motor Company (FMC), based on our previous work.   Below is a summary:


Team Name:   Blue Oval | Team members: Bartling, Feahn, Keysser |
Problem/Opportunity Identified | Solution Identified | Resource Needs ] | Metrics of Success |
1. Problem: FMC is losing sales, market share, and money on Lincoln sales; not good use of FMC assets; should FMC retain Lincoln brand, and if so, in what format? | 1. Options identified: (a) Maintain and reinvest in Lincoln name and current line; (b) discard existing line of vehicles altogether and discard Lincoln name; redeploy assets elsewhere within FMC; (c) replace existing line with one new car, a high-end high-performance marquee model, named Zephyr, to serve as signature model and tech showcase for FMC.Blue Oval Group recommends third option | 1. Divert some existing resources from Lincoln line, to new R&D for FMC line, and some for R&D and   production of Zephyr | 1.Increased sale of... [continues]

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