Leadership and Mattel

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RUNNING HEAD: Mattel

CAPSTONE PAPER
Organizational Leadership at Mattel Incorporated
By:
Kristine Ehrke
Group: BSM 2-4003

MGT 499 Capstone: Strategic Organizational Leadership
Cardinal Stritch University
Del Davis
June 2, 2010

Executive Summary
This paper researched leadership and why it is important to organizational success. The results showed that Mattel Incorporated is committed to leadership in all aspects of their business.
The toy market is highly competitive. Mattel is a unique company, and has changed the world in the area of children’s toys. The 65 year old company has had many ups and downs, but strong leadership has made Mattel the world’s largest toy company. Everything Mattel does is built upon the foundation of its corporation values; Play Fair, Play with Passion, Play to Grow, and Play Together.

TABLE OF CONTENTS
Executive Summary....………….…………………………………………………………………2
Table of Contents………………………………………………………………………………….3
Introduction... ……………………………………………………………………………………..4
Overview of Mattel Inc....…………………………………………………………………5
History………………….………………………………………………………………….5
Current Situation...……………………………………………………………………….11
Scope and Limitations of the Analysis…….…………………………………………….13
Literature Review…………………………………………………………………….…………..15
Background………….………………………………………………………………..….15
Specific Studies………………………………………………………………………......19
Implications............………………………………………………………………………24
Method ………………………………….……………………………………….………………26
Structured Interview of a Recognized Leader…………………………………………....26
Assessment of Organizational Effectiveness……………………………………. ……...30
Assessment of Organizational Leaders. ……………………………………………….....33
Results……………………………………………………………………..………………….….36
Discussion………………………………………………………………….………………….…39
Description of the Meaning of the Findings……………………………………………...39
Relationship of the Findings to the Literature Review………………………………..….39
Recommendations………………………………………………………………………...40
References…………………………………………………………………….……………….…42

Introduction
Many people today are seeking to understand the concept and practices of leadership. There are many reasons for the popularity of the topic, including the fact that organizations are faced with changes like never before. The concept of leadership is relevant to ensuring effectiveness in organizations and in managing change (McNamara, 2010). Leadership is definitely not a “one-size-fits-all” sort of word. It is one of those words which is ceaselessly debated and typically elicits a spectrum of individual opinions; from describing personality attributes, position characteristics, or even behavior. Depending on the circumstances, a leader impacts and influences organizational effectiveness (Bohn, 2003).

Employees place their faith and trust in their leader’s capabilities, expecting the leader to provide: * A compelling vision of where the organization is going, * Consistency in pursuing and achieving goals,

* Clear, concise communication,
* Team building, and
* A solid track record of performance accomplishments (Bohn, 2003). Such is the leadership at Mattel Incorporated, which has the ability to develop and communicate a compelling picture of the future, and inspires and motivates employees worldwide to achieve the company’s vision of being “The World’s Premier Toy Brands, Today and Tomorrow.” This paper will discuss how the leaders at Mattel align themselves with Mattel’s core values, exhibit leadership competencies and drive for success in their business strategies (Mattel, 2010).

Overview
The world’s largest toy company, Mattel, Inc. designs, manufactures, markets, and distributes a wide variety of toy products in 150 countries. The company’s products include a number of toy lines, including Barbie dolls, clothing, and accessories;...
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