90% of people believe they make better choices than an elected official. This means they want and expect officials to vote exactly as they would at all times. While polls are questionable, the percentage of politicians getting re-elected is at an all-time high. The truth of the matter is that these representatives will do whatever it takes to be re-elected. This being said, many great advances in this country were unpopular decisions. It takes the right leader at the right time to make them, and some of them fail. These people will come along regardless of polls. While many surveys are questionable, the companies that provide the most respected ones (Gallup, Rasmussen, etc.) nearly have equal results in their studies. This could be from a similar style of performing surveys or it could be because they're accurate. Election Day surveys are still correct over 90% of the time.
On the point (page 2) that survey responders aren't given background information packets and are put on the spot, they are on Election Day as well. People that choose to be well educated on a subject will be and people that will "go with their gut" will normally do that. I don't believe this is a good basis for bashing surveys. I believe that people do talk about things and have opinions on matters they have no education on. I don't see what this has to do with polls or how it makes them any less reliable than the general voting population.
On page 4 grocery shopping for schools, senior citizens and the environment. The reality is you do grocery shop. It might not come through in a poll but a politician would have to pick and choose during a budget while trying not to alienate any base group that might vote for them. Polls provide simplicity, some on important issues and some on throwaway or obvious issues. The only thing that influences a politican's vote besides a wide survey are the people passionate enough to write letters to their Congressman or to show up for a Town...
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