Le Vendredi

_x ixÇwÜxw|
by FREITAG®

Katia Levha - Ronald Loh - Jessica Mathis - Sammy Rollinger - Frederike Scholz

Introduction

- Site area: Approximately 1 250 sqm² - Opening: March 2012 - Property type: Luxury hotel-train - Guest rooms: 42 - Food and Beverage facilities: wine-tasting bar, breakfast room service - Other services: vineyard visits and wine-tasting

2

GDP Growth Rate

2nd Largest Economy which has been steady for decades

Source: Trading Economics, 2011

3

Business Confidence

Business Leaders are optimistic about future projects

Source: Trading Economics, 2011

4

Population Growth
Growth of the population 2060 represents an increase of 16% of the total population of 2007

Growth of the economic dependence ratio the need of the country in services, foods and infrastructures will increase

Source: Blanpain & Chardon, 2010

5

Tourism and Hotel Occupation
France Occupation per level of Hotel

• Increase of the Luxury Lodging Demand in 2010 • Good business for Luxury Lodging

Source: Deloitte, 2011

6

French Wine Consumption

Source: Vins & Société, 2010

7

Currency

Source: Trading Source Economics, 2011

8

Source: France Railway Map, 2010

Project Site Evaluation

• Physical Boundaries

• Topographical features

• Area Attractions

Source: France Railway Map, 2010

9

Major modes of Transportation
• 70% of international travellers handled by Paris & Lyon • Paris Hub for NorthEurope • Lyon Hub for South Europe • Car is most likely domestic

Source: International Union of Rails, 2011; Mintel International Group Limited, 2008

10

Visibility & Adaptability
Visible in all major destinations and along the route
Stre ngths High mobility No zoning laws
st

We akne sse s Limited visibility Minimum LoS 3-4 nights as only Paris and Lyon Vulnerable to Natural disasters

1 mover High developed Railway system At risk to energy prices change Easy to expand to different... [continues]

Read full essay