Law 421

Topics: Law, Property, Copyright Pages: 2 (319 words) Published: July 13, 2012
University of Phoenix Material

Article Review Format Guide
MEMORANDUM
UNIVERSITY OF PHOENIX

DATE: 05/07/2012
TO:
FROM:
RE: Why does e-business need IP?
Frommer, W.S., Colletti, R.E., & Lieb, S.J. (n.d.). Why Does E-Business Need IP?, Retrieved from http://www.buildingipvalue.com/n_us/132_136.htm

ARTICLE SYNOPSIS
With the advances in technology over the past several years, business transactions and communication can now be conducted with a click of a mouse. This also means that the security of the intellectual property of any business is only a click away. As the law struggles to keep pace with the explosion of e-businesses, expansions in patent, trademark, and copyright laws provides for legal protection. Businesses must also be careful not to violate the intellectual property of others. LEGAL ISSUE

The article brought up many different subjects that could have their own legal issues involved, but the main one that was discussed was that of the “cyber-squatters”. Cyber-squatters would register domain names using famous trademarks and then sell the domain names for a profit; often to the trademark owners themselves (Frommer, Colletti, & Lieb). This was such a major issue that the United States Congress ended up passing the Anti-Cybersquatting Consumer Protection Act (ACCPA); giving trademark owners the right to take legal action against these offenders (Frommer, Colletti, & Lieb). MANAGERIAL PERSPECTIVE

Any symbol, name, visual word, or device that a person or business uses to distinguish their goods or services, is called a trademark. Proper registration of trademarks protects you from cyber-squatter theft, meta-tags, deep linking, and prevents others from claiming your domain name. It is essential to take an active role in protecting your intellectual property in order to maintain an edge on your competition.

Reference

Frommer, W.S., Colletti, R.E., & Lieb, S.J. (). Why does e-business...
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