Executive Summary In today's society, there are increasing numbers of Sydney-siders who spend many hours a day at work, or have children and families to look after, or both. Shiners' Laundry Service will target everyone - the young, the families and the elderly. We recognise the importance of conserving a person's most valuable asset - time - whilst providing quality services and products that will meet the needs and wants of our customers. There are many groups of individuals in the Sydney Central Business District; a concentration of high disposable income families who can afford to pay for Restoration and Dry Cleaning, a number of small families who have limited income, and need maximum return on every dollar they spend, those who have plenty of time on their hands, those who are time-poor, as well as individuals who live in high-rise small apartments; where a large garden and washing lines are scarce. For these individuals, there is the ordinary laundry service. Customers will no longer have the 'DIY - Do It Yourself' philosophy, instead, opting for the much easier 'DI4M - Do It For Me' attitude.
The business will also stock and sell basic laundry and dry cleaning products, such as Preen, Napisan, Drive, Omo and Fab.
The long-term potential of the business exists to expand our services to other Metropolitan areas, within New South Wales, and possibly, nationwide.
2.0 Business Profile2.1 The BusinessShiners' Laundry will be providing customers with a variety of services and products, including dry-cleaning and laundering their clothes, selling quality laundry products (detergents, soaps, washing liquids and powders), providing snacks, lunches and refreshments to customers as well as a pick-up and delivery service for laundry. Shiners' ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees. Hiring the best employees is cost effective because it decreases HR costs associated with turnover and other employee costs. Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers. Study after study proves that a happy employee is far more likely to provide the highest level of customer service compared to an employee who is not happy and feels that they are being taken advantage of.
What makes this business different from other laundry and dry-cleaning services is that Shiners' is aware of threats to the environment, as well as the latest enforced water restrictions, and hence, has taken measures to promote "green cleaning". Amongst other strategies, Shiners' will used eco-friendly washing and drying machines, as well as the use of the Toyota Prius, Australia's first eco-friendly car. The business believes that whilst making a financial important, it should not come at the expense of our ecological responsibilities.
2.2 Primary FunctionThe primary function of this business is to provide a quality laundry, dry cleaning and restoration service to the community. Shiners' will also cater for many groups of individuals, those who want to 'drop off' their laundry and go to work, those who want to call us and arrange a time for us to 'pick up' their laundry (so they won't have to even move outside their homes). This provides customers with a lot of choice, and allows people with the opportunity to either unwind from their hectic lifestyles and save time - which Shiners' understands to be the customer's most important asset.
2.3 Name of the Business2.4 Location of the BusinessThe business will be run from Shiners' Laundry premises at Moore Park, Surry Hills. This is due to the location of many narrow houses, with no gardens and no washing lines. Within the vicinity of this location, there are five high-rise apartment blocks, with another two being built within a kilometre radius. This will ensure the business will generate a cash-flow, just off...
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