CEA PRESIDENT AND CEO
SENIOR VICE PRESIDENT
SENIOR DIRECTOR, PUBLICATIONS
SENIOR MANAGER, CREATIVE DIRECTION
GRAPHIC DESIGNER, CREATIVE SERVICES
©Consumer Electronics Association 2009
elcome to the latest edition of Five Technology Trends to Watch. This annual Consumer Electronics Association (CEA) publication looks at the new technologies that will shape our future. I remain optimistic despite the challenges to the economy. The consumer technology industry continues to show promise with sales expected to reach $172 billion for 2009. This year we look at the evolution of content, connected devices in the home, TV beyond HD, connected cars and the smart grid. The publication also takes a peek at the future of CE. For example, IBM is working to develop artiﬁcial DNA nanostructures as a framework to build the tiny microchips used in electronics devices. Although still many years out, this work could one day impact how we build, operate and interact with electronics.
CES in Las Vegas, Nev. from January 7-10? Come to CES to see the latest products and services from more than 2,000 exhibitors including 300 who are brand new to the show. CES includes more than 200 conference sessions that feature 600 technology experts. The focus is on product categories like digital entertainment, wireless, digital imaging, computing and networking, audio, video, in-vehicle technology and accessories for the home, ofﬁce and road. To see award-winning technology, check out the Innovations Design and Engineering Awards showcase that honors achievement in product and engineering design and the winner of the i-stage competition held at CEA’s Industry Forum who will have a booth at CES. Come to CES and see how innovation is advancing technology. For more information, visit www.CESweb.org. See you at the show!
Learn also about advances in a holographic storage material capable of storing 500GB of data on a DVD-sized optical disc – ten times the amount that can be stored on a dual-layer Blu-ray disc. It’s not here yet but discs of this size could one day store 3D video. I hope that Five Technology Trends to Watch increases your interest to learn more about the technologies that continue to improve our lives. What better place to learn than at the 2010 International
Gary Shapiro President and CEO
THE FUTURE IS IN OUR HANDS: THE EVOLUTION OF CONTENT
he 2009 protests in Iran became a leading news story across the globe earlier this summer. While the outcome of this uprising continues to unfold, there is a simultaneous development now inextricably linked with the event. As conditions within Iran deteriorated in the wake of the disputed election, the ﬂow of reliable information was hampered once the government effectively shut down the Internet (disabling access to the servers). At the same time, most “major” news networks were unable, for a variety of logistical reasons, to penetrate the ofﬁcially constructed wall of secrecy. Enter Twitter. Protesters inside Iran used Twitter to update and organize, while people outside the country shared and promoted these messages, spreading awareness in an unprecedented fashion. Then, in the midst of this historic information exchange, the service announced its intention to temporarily suspend service in order to complete some systemic upgrades. Enter Obama. As the White House subsequently conﬁrmed, the administration formally requested that Twitter postpone its upgrade to enable protesters uninterrupted access. “It appears Twitter is playing an important role at a crucial time in Iran,” noted White House spokesman Robert Gibbs. This progression of events, needless to say, has ramiﬁcations far beyond Iran and the political interstices of the world arena – beyond even the World Wide Web. Notice was served that the dissemination (and control) of information will be...
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