Lanvin Research

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Identity
•  Created in 1909, Lanvin is the oldest couture house still in activity. It’s existence is thanks to an exceptionnal woman: Jeanne Lanvin. Lanvin made such beautiful clothes for her daughter that they began to attract the attention of a number of wealthy people who requested copies for their own children. One of the most in uential designers of the 1920s and '30s, Jeanne Lanvin's skilful use of intricate trimmings, virtuoso embroideries and beaded decorations in clear, light, oral colors became a Lanvin trademark. Today it is a french fashion gigant, who, under the watchful eye of Alber Elbaz dictates elegance, style and french chic.

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History
•  Lanvin was making dresses for their mothers, and some of the most famous names in Europe were included in the clientele of her new boutique on the rue du Faubourg Saint-Honoré, Paris. 1909, Lanvin joined the Syndicat de la Couture, which marked her formal status as a couturière. •  1920s, Lanvin opened shops devoted to home decor, menswear, furs and lingerie, but her most signi cant expansion was the creation of Lanvin Parfums SA in 1924 and the introduction of her signature fragrance Arpège in 1927, inspired by the sound of her daughter's practising her scales on the piano. •  Lanvin died in 1946, ownership of the rm was ceded to the designer's daughter, who shared management of the rm from 1942 with a cousin and then a fashionindustry expert. •  Because Marie-Blanche de Polignac was childless when she died in 1958, the ownership of the House of Lanvin went to a cousin, Yves Lanvin. •  From mid-60's through to the takeover by L'Oreal, Lanvin was run by Bernard Lanvin. In 1979 Lanvin bought its independence from Squibb USA. and a major PR promotional tour was arranged by Paris in the United States.

History
•  In February 1990, Midland backed out and sold Lanvin to Orco , a French holding company led by the Vuitton family. From Orco , 50% of the House of Lanvin was acquired by L'Oréal in 1994, 66% in 1995 and 100% in 1996. Under L'Oréal's diverse umbrella, an array of CEOs who circulate within the French fashion industry have directed the company. October 2001, Alber Elbaz was appointed the Lanvin artistic director for all activities, including interiors, and he has conducted his responsibilities in a highly personal, hands-on manner. In 2006, he introduced new packaging for the fashion house, featuring a forget-me-not ower color, Lanvin's favorite shade which she purportedly saw in a Fra Angelico fresco.

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In 2006, Lucas Ossendrijver was brought on to head the men's line which debuted to great success while strengthening Lanvin's brand. In May 2009 when Michelle Obama was photographed wearing a popular line of Lanvin's sneakers made of suede, with grosgrain ribbon laces and metallic pink. On December 4, 2009, Lanvin opened their rst US Harbour, Florida.

Brand 4P

For services to bene t more 3 P (4+3) =7P • People • Process • Physical evidence

Product
Some of the products you can nd in Lanvin are: • Seasonal looks • Ready-To-Wear • Handbags • Small leather goods • Shoes • Ballerinas • Jewelry • Accessories • Fragrances

Product
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Over the years the fashion industry has changed. People’s criteria of designer clothes are increasing day by day. Since 1909. Lanvin fashion no matter which country you live in, you can have your cup of fashion. Lanvin Boutiques are located almost all around the world; in the USA, Europe, Asia, Middle East and North Africa. When it comes to Lanvin their range of products is various. They make high fashion clothes and shoes for women, men and children and they make a lot of different types of accessories, perfumes and jewelry. Lanvin has a  wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. But the main product they stand out with is their women’s dresses.

 

 

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