According to the Webster Dictionary, rhetoric is defined as the art of speaking or writing effectively. Rhetoric is made up of three separate appeals that can be used individually or collectively in an attempt to persuade a reader. Ethos is the credibility and qualifications of the speaker or author. Pathos is the author's use of emotions and sympathy to urge the audience to agree with his or her standpoint. And lastly, logos is applying sound reasoning (logic) to attract the typical ideas of the audience and to prove the author's point of view. "Lockdown" by Evans D. Hopkins is a fine example of an author using these appeals to persuade his audience. Hopkins uses of the three…
Before I begin with the videos I chose for this assignment I will first define the rhetorical triangle and the parts of it. The rhetorical triangle refers to the relationship of the three forms of Aristotelian rhetoric-Ethos, Pathos, and Logos. A speaker who aims to attain perfection in his speech must strive to use all three forms of rhetoric. Similarly Ethos, Pathos and Logos form the basic components of all kinds of writing. It is important to learn and recognize the use of these three elements not only in our own writing but also in others writings. It is by the use of Ethos, Pathos and Logos that one can develop a text appealing to readers on various levels.…
Aristotle, although having lived thousands of years ago, continues to make an impact in our society with his contribution to Western thinking and his famous "art" of rhetoric. He remains to this day, one of the most influential philosophers in the history of rhetorical study. One of his most prominent works is his "Rhetoric", a book that "confronts scholars with several perplexing questions" (Herrick 74). "Rhetoric" is divided into three books that discuss the "domains of rhetoric, the rhetorical proofs that Aristotle is so famous for and matters of style and arrangement" (Herrick 74). One of the most important contributions of Aristotle 's "Rhetoric" is his idea of artistic proofs, which are used to persuade an audience. Since developed in the fourth century BC, these proofs still continue to be utilized by rhetoricians to this day through the Aristotelian method. There are three components that comprise the artistic proofs. These are "(1) logical reasoning (logos), (2) the names and causes of various human emotions (pathos), and (3) human character and goodness (ethos)" (Herrick 82). Although all parts of his work are instrumental to rhetoricians and scholars everywhere, I will focus on the profound impact of Aristotle 's "artistic proofs" to the art of rhetoric and use Franklin D. Roosevelt 's December 8, 1941 "Declaration of War" speech as an example of how they 're put into practice as a persuasive mechanism in today 's postmodern society.…
John F. Kennedy and Martin Luther King Jr. both rose up to the challenge of presenting the ideas of equality for all people around the same time, using great rhetorical strategies. In each of their speeches, you can point out the various uses of pathos, ethos, and logos.…
Pullman Distinguished Professor Emeritus in English and Writing award recipient, both describe rhetorical situation as a balance. Lunsford explains the rhetorical triangle as the audience, writer, and subject material, which are all “dynamically related in a particular context,” meaning that triangular harmony is essential and changes for every different piece of writing. In his book The Rhetorical Stance, Wayne Booth further illustrates this point by describing three bad, or out-of-balance stances: Pedant, Advertiser, and Entertainer. Relating back to our in-class discussion, the Pedant is too focused on the Logos aspect of writing, the Advertiser on Pathos, and the Entertainer on Ethos. These “corruptions” are not purely balanced and while they may be successful in certain situations, they will not achieve what Booth calls the ultimate goal of rhetoric: changing someone’s mind. In Booth’s view “[the author] can do so only if he knows more about the subject than we do, and if he engages us in the process of thinking – and feeling – it through.” Again, this concept applies directly to the use of Logos, Pathos, and Ethos in the rhetorical triangle. By saying that the author “knows more about the subject than we do” Booth verifies that they must have established credibility, or Ethos. Engaging the reader “in the process of thinking – and feeling” refers to Logos, and the application of facts and logic to an argument, and Pathos, the…
One more prominent figure in the classical history of rhetoric is Plato (428-347 B.C). Plato believed that the purpose of philosophy was to discover truth that should be independent of any special calculation of interest; he was suspicious of rhetoric because he thought it lacked any concern with a truth that was separate from the speaker’s interest. An opposition therefore developed in the classical period between rhetoric and dialectic (1), dialectic gave equal weight to both sides of an argument, while rhetoric was concerned with persuasion from a particular perspective rather than presenting a balanced point of view. For Plato, rhetoric was deceptive, because it only showed a perspective that fitted with the speaker’s point of view.…
What I have learned about rhetoric, the rhetorical situation, and the rhetorical triangle is that the nature and quality of the gathering of people, the necessity that prompts the essayist to enter the discussion, the author's objective or reason,…
Rhetoric is the art of persuasion using language. It is the study of principles and rules of composition formulated by critics of ancient times. Rhetoric has three main components. The first component, Logos, deals with rational appeal, facts evidence, history and science. The second component, which is Ethos, deals with ethical appeal, reliability, credibility and experience. The last component, Pathos, deals with emotional appeal, sympathy, empathy, and shared values. Stephen King uses rhetoric in his essay, Why We Crave Horror Movies, to influence his audience that we all crave horror movies because they are a passage for our aggressive desires.…
Rhetorical strategy is a type of method for writers to manipulate their writing to purpose an idea or influence the reader. Narration, description, and exemplification are some of the rhetorical appeals writer use to grab the reader’s attention. And invoke strong reaction out of the reader. Apart from these strategies, many writers use Aristotle's appeals of Logos, Ethos, and Pathos to persuade the reader. Logos is an appeal to the audience's logic and reason. Pathos is an appeal to the audience’s sentiments and emotions. Ethos is an appeal to the authority or reputation of the speaker. Logos is an appeal to the audience's logic and reason. In my rhetorical analysis, I will be analyzing an article by Heather Mattern called, “Learning to Breathe”. In this article, Mattern proposes increasing physical activity such as running, , consuming raw foods, and adopting a positive mentality to curb depression. Mattern’s article brings awareness to health educators, like myself, who focuses on the study of health related issues like food, nutrition, and prevention. Through the use of use pathos and logos appeals, as well as narration, classifying and diving, and exemplifications to do what?…
As a speaker, it is necessary to use the rhetorical triangle to create reliable and compelling arguments. The rhetorical triangle consists of the speaker, the audience and the subject, each of these is dependent on each other to be effective.…
Rhetorical, as defined by Merriam-Webster, is “Of, relating to, or concerned with the art of speaking or writing formally and effectively especially as a way to persuade or influence people.” The definition is an accurate one and explains what it is often used for: to persuade or influence another. When I first learned rhetoric, I associated the technique with three Rhetorical modes. These were Logos, an appeal to logic, Ethos, an appeal to ethics and lastly, Pathos which is an appeal to emotions. From what I first learned (and have continued to learn), an effective argument should include all of the three. However, by taking this class, I have grown to learn that there is much more to accomplish with rhetoric than just those…
In my understanding rhetoric is an art of persuasion, a situation where a person’s opinions are manipulated by a speech, article, or any other kind of media. It’s about how words can inspire, pursued, makes them emotionally attached with some sort of idea. To identify the rhetoric context, I would try to approach a situation from a different perspective and try to apply different thoughts on a situation by asking questions. From examining a rhetorical context, I can learn how the writer is persuading the audience, particularly to improve my writing I can learn what word choice to use in order to influence an audience. Understanding rhetorical context will give me an idea of what point the writer is trying to get across an audience. A rhetorical…
Communication is the most important key to any relationship, in the business world it is the way to keep the business running smoothly. This is why analyzing the audience is the most important task a writer can perform in order to effectively communicate or present any information to their audience.…
Each individual can use various different writing techniques to reach the result of effective speech. Some techniques such as propaganda and charged language take advantage of what the reader may or may not know. Yet ultimately, these speakers know that the key to opening up the most resistant and closed-minded listeners is to first truly know their audience. Linda Flower, author of “Writing for an Audience,” reminds us that a writer must gauge the distance between him or herself and the audience. One can bridge the gap between the two groups by knowing the reader’s knowledge of the topic, their attitude toward it, and personal or professional needs (91).…
Identifying and understanding your intended audience enables you to find and convey the appropriate voice in your writing. How can you do this? Consider these examples:…