RESEARCH PROJECT ON
“Women attitude towards Lakme products ”
Submitted in the partial fulfillment for the On Semester Evaluation of Business Research Methodology (Session – 2012-2014)
Under Supervision Of:
Name : Ms Sarika Ahluwalia
Name of the Student:Prashali sachan Designation
: Asst. Professor
Roll No. MBA/12/10
DEPARTMENT OF MANAGEMENT STUDIES
N.C. College of Engineering, Israna (Panipat)
KURUKSHETRA UNIVERSITY, KURUKSHETRA
I, __________ Roll No. _______ Class M.B.A. 1st year (2nd semester) “N.C. College of Engg.” Here by declare that the project is entitled “______________________” is an original work & same project is not submitted by me to any other institution for the award of other degree.
The interim report was presented to the supervisor on ___________________. The feasible suggestions have been duly incorporated in consultation with supervisors.
Signature of Supervisor
Signature of Candidate
There is always a sense of gratitude which one feels towards his/her mentor or “guru” who has helped him at one point of time. I express my heartfelt gratitude to Ms. Sarika Ahluwalia (Asst. Prof) for giving us such opportunity to learn. I shall be failing in my duties if I do not express my gratitude to other faculty members and classmates for their useful advice at various stages. Last but not the least ;I would like to thank the almighty god for the blessings .
About the project
Within a short span of the last five six years, the use of cosmetics by Indian consumer has increased significantly with more and more women taking greater interest in personal grooming, increasing disposable incomes, changing life styles, influence of satellite television and greater product choice and availability. * Lakme is an Indian brand of cosmetics, owned by Uniliver, it started as 100% subsidiary of Tata oil mills which is a part of Tata group. * This cosmetics and personal care industry has been growing at an average rate of 20% for the last few years. Perfumes and skin care and hair care products are some of the major segments with promising prospects for U.S. companies. * Penetration of most cosmetic and toiletries is very low in India. The urban population with increasing purchasing power is the major force driving demand for cosmetics. India is very price sensitive market. * Lakme is facing competitive edge in market with various brands. The growing Indian cosmetics market offer promising prospects for international Brands.
Introduction To Company
Half a century ago, as India took her first step into freedom, Lakme, India’s first beauty brand was born. At a time when beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Indian industry – that of skin care and cosmetic products. Lakme has grown to have a wide variety of products and services that cover all facets of beauty care and arm consumer with products to pamper herself from head to toe. These include for lips, nails, eyes, face and skin , and services like Lakme Beauty Salon. A little bit of Lakme history:
In 1995, Lakme ltd (a Tata group company) and HLL formed 50:50 venture Lakme Lever that would market and distribute Lakme’s products. In 1998, Lakme sold its brand (and 50% it owns in the JV) to HLL, renamed itself trent and entered a different business (retail). Only, the years between 1995 and 2000 saw HLL wrestling with several issues with a bearing on Lakme future. It offered a range of cosmetics with anil polish, lipsticks from early 80’s. Lakme also understand the importance of maintaining and accentuating a women’s natural beauty, for this it has introduced a range of...
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