Ladies Shopping Center

Only available on StudyMode
  • Download(s) : 38
  • Published : October 4, 2011
Open Document
Text Preview
Executive Summary
Ladies Shopping Center
Court Road, Gujrat.
Tel: +92-322-6433501, +92-333-8537641.

Contact: Furqan Fazil
Ladies Center is a shopping mall which provides and distributes a wide range of female products like Garments, Cosmetics, Shoes, Ladies Bags, Artificial Jewelry, Beauty Parlor, etc. Ladies Shopping center is leading by executive committee which includes five members including one operational manager who is fresh graduate in Master of Business Administration and other four members of Management team are also fresh graduates in the same area. Management team is equipped with specialize knowledge of Finance, Marketing and Human Resource Management. Ladies shopping center is mature industry with a variety of local and national competitors like in Gujrat Aleena Center, Pace, Serwer Gold Plaza is major competitors, and some other competitors includes local bazaar but still there is feasibility of growth in this sector. A Ladies shopping center products advantage is its unique market which provides all stuff for females. Rs. 2000,0000 in cash will be provide by business partners.

Having no past financial data, income statement, cash flow statement and balance sheet will be projected. Financial Projections:| | 1st Year| 2nd Year| 3rd Year| | | | | (RS)| (RS)| (RS)|

Revenue| | | | 20340000| 24408000| 29289600|
Net Income| | | 1315232| 2522762| 3454172|
Assets| | | | 21733642| 23341683| 24581363|
Exit strategy will be according to partnership deed that all members retain for 5 years. Contents
Executive Summary0
BUSINESS PLAN3
The Opportunity:3
SOLUTION TO SOLVE:3
Brief History of Shopping centers3
INTRODUCTION:4
Vision:4
Mission:5
Our Objectives5
Competitive advantage:6
Description Of Business Model:6
Sustainable competitive advantage.6
Resources and Capabilities7
Differentiation8
Uniqueness8
Current status and requirements:9
Pre requisites:9
MANAGEMENT TEAM10
Background of Managers11
Experience & Skills11
Management Ability:12
COMPANY STRUCTURE, INTELLECTUAL PROPERTY AND OWNERSHIP13
Organizational Structure:13
Organizational Chart14
Legal Structure:16
Intellectual Property18
INDUSTRY ANALYSIS18
Industry Description:19
Business Trends:19
Business Size:19
Business Attractiveness:19
Profit Potential:19
Target market:20
Description of Target Market:20
Competitive position within Target Market:21
MARKETING PLAN22
BCG Matrix:22
PEST Analysis:23
SWOT Analysis:26
STRATEGIES31
Porter`s Model:33
Competitive Grid:34
Marketing Mix:36
OPERATIONAL PLAN39
Human Resource Planning and Forecasting:39
Forecasting Human Resource Planning Process:40
Forecasting Human Resource Availability:42
Recruitment Plan:43
Performance Appraisal:47
Rewards and Compensation:47
CRITICAL RISK FACTORS48
RISK DEFINITION:64
CRITICAL RISK FACTORS:64
SOURCES OF RISKS:68
Other Risks70
References:71

*
* LADIES SHOPPING CENTER
BUSINESS PLAN
*
THE OPPORTUNITY:

PROBLEM IDENTIFICATION:

We first of all conducted the research to analyze the demand of customers. After conducting the research it was concluded that ladies are facing problems in buying of products in those places where male involvement is not restricted.

SOLUTION TO SOLVE:
* Save the time by providing different products at one place. * Friendly shopping Environment.
* Best quality products and services.
* Beauty parlor will also be provided.
*
BRIEF HISTORY OF SHOPPING CENTERS
Shopping centers have existed in some form for more than 1,000 years as ancient market squares, bazaars and seaport commercial districts. The modern shopping center, which includes everything from small suburban strip centers to the million-square-foot super regional malls, had its origin...
tracking img