INFORMATION SUPPLY IN TOURISM MANAGEMENT
BY MARKETING DECISION SUPPORT SYSTEMS
By providing the importance of information and efficient information management is steadily increasing due to the evolution of new technologies and high-capacity storage media but also because growing market dynamics raise information needs. A marketing decision support system (MDSS) can be of particular- importance as it supports organizations in collecting, storing procession, and disseminating information and in the decision-making process forecasts and decision models.
Operators in tourism management, compared to other management sectors, are confronted with a vast field of complex aims requiring different plans of action. The special working requirements of the services sector are a result of its business peculiarities. Problems in strategic and frequently operational planning are characterized by their complexity often being intermingled, non-transparent, and individualistically dynamic and requiring the achievement of multiple goals. The vast amount of information or complex weighting of the different sectors can present an insurmountable problem for human resources. As a result there are high expectations of decision-makings trouble shooting abilities. In order to solve complex problems decision-makings need to have a factual knowledge of the industry declarative knowledge and the methodology used procedural knowledge. The wealth of knowledge is drawn from two pools that obtained for the “storage” of the respective field. Combining these two pools creates an arena for problem solving.
1. DECLARATIVE KNOWLEDGE:
DECISION BASIS IN TOURISM PLANNING
Currently information gains more and more importance, leading legitimately to the development of a fourth economic sector the information sector. Information also plays a vital role in tourism for entrepreneurs and managers who spend the whole day involved in information processing.... [continues]
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