Kyocera Case Study

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Critically examining Kyocera’s Success Factors
Kyocera’s success was influenced in 2 ways;
A. Decisions taken by senior management for the whole organization (Kyocera) B. Success of amoeba management system

We will first look at the important factors which influenced the growth and success of Kyocera company as a whole:

1. Innovation
The company considered itself as a producer of high technology solution, not just products. And infact its initial strategy was to undertake jobs refused by competitions because they were considered technically impossible. It invested a lot in its R&D at its laboratories and other research facilities. 2. Going Global

The firm opened up its offices in USA, Germany and Hong Kong by 1989 and because it considered itself as an international company by 1992 it had members from international community in its board as well. 3. Diversification of products

Though the company had a strong reputation in ceramic industry it also pushed itself in other product category which manufactured and sold non-ceramic items. In later years electronic components accounted for almost 35% of revenues.

4. Culture

The company gave the leverage to its employees that they worked in a manner in which they enjoy working in an environment where they contributed to the organization in a more effective way through their innovative and creative skills.

5. Contemporary Organisational Pattern

The company followed the contemporary business pattern wherein the vertical organizational structure was present. In this system the company kept the decision making ability with the superior management with a bit of flexibility in its Amoeba Management System.

6. Leadership Skills
The company was operated in a manner that although all amoeba were working as an independent unit, they were controlled by the authority defining their objectives and goals and keeping a scrutiny on their work. 7. Amoeba Management System

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