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  • Topic: Volkswagen, Advertising, Volkswagen Group
  • Pages : 3 (1170 words )
  • Download(s) : 39
  • Published : November 3, 2005
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1. Would Kyocera be a good company to work for? Why or why not? I feel that Kyocera would be a great company to work for. I believe that the company practices not only to the firms business but its employees as well. This is the very least I can say about companies in America. Everyday you turn on the T.V you hear about mass layoffs and ethics not be pursued correctly in our country. I think that Kyocera should be a model firm that all businesses should admire and strive to be after. Just the simple facts that Mr. Inamori would stay late working at his own business are phenomenal, and a practice should be rewarded.

2. Is Inamori's leadership style linked to Kyocera's core competencies? Why or why not? Yes, I believe it is linked to Kyocera's core competencies because the core values that Dr. Inamori instilled while he was with Kyocera have made impact on the employees, the companies' success and more. Having systems in place that can adapt to change and the changing organizational goals, and expansion globally is another important skill that Inamori showed. For this assignment you are to read "Benetton Group S.p.A.: Raising Consciousness and Controversy with Global Advertising" as it appears on pages 559-561 in your text and "Volkswagen AG; The Second Time's the Charm for Would-Be Global Automaker" as it appears on pages 627-629 in your text. After reading these cases, use the internet, course materials, and/or your Cybrary to write responses for each of the following questions: Benetton

1.Do you believe Benetton is sincere in its efforts to promote social causes thought its advertising? I believe that it is sincere in the messages that Benetton is trying to get across, however my personal opinion is that the company has "went over the top". I think it is possible for someone to be a little too sincere and social conscious, especially when they are marketing and trying to sell a product. I believe that their views are very true to the outside...
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