Kwality Walls vs Dinshaw

Only available on StudyMode
  • Download(s) : 245
  • Published : November 24, 2012
Open Document
Text Preview
MANAGEMENT THESIS
ON
“FACTORS INFLUENCING TO PURCHASE
KWALITY WALLS ICE CREAM OVER
DINSHAW`S IRRESPECTIVE OF
DEMOGRAPHIC PROFILE IN THE
ROURKELA”
By

(PRANAB MISHRA)
E-No.0801215708

(INC Rourkela)

T ABLE OF CONTENTS
1. Acknowledgements.

2. Introduction
a. Objectives.
b. Limitations.
3. Research Methodology.
4. Findings.
5. Conclusions.
6. Appendices.
7. References.

ACKNOWLEDGEMENTS
Any accomplishment requires the effort of many people and this work is not different. I am thankful to my faculty Supervisor Mr. C. P. Giri for supporting me and guiding me throughout the project. This report would not have been possible without her help. I am equally thankful to the Principal, INC Rourkela, Mr. D. P. Das for encouraging me and inspiring me to do my project with full dedication.

PRANAB MISHRA

INTRODUCTION
HISTORY OF ICE CREAM
Ice Cream is the most famous delicacy all over the world. People of all ages love ice cream and frequently enjoy it.
Here are some amazing facts about ice cream:

















Nero (37-68 A.D.), The Roman Emperor, is said to have eaten a sort of water-ice. The Chinese claim that they have been making and consuming Ice Cream since ages. Supposedly, Marco Polo (1254 – 1324) carried the Chinese Ice Cream recipes back with him to Venice.

These were then introduced to the French by Italian chefs retinue of Catherine de¢ Medici when she married Henri II of France.
Royal Ice Cellars were built in Mesopotamia in around 2000 B.C. These were used to cool wines and foods
During the late 1600s, The French King Louis XIV was known to have feasts with colored water-ice and liqueurs.
Nicholas Lemery’s Recueil de curiositéz rares et nouvelles de plus admirables effets de la nature, published in 1674, contained the first recipe for flavored ices. The Quaker colonists who brought their ice cream recipes with them introduced ice cream to the United States.

It is said that Ice Cream was regularly consumed by Ben Franklin, George Washington, and Thomas Jefferson.
During the eighteenth century, the spread of ice pails and cookery books with ice recipes, almost everywhere around the globe, resulted in the delicacy becoming more common. Robert Green, in 1874, is supposed to have invented the Ice Cream Soda, which took ice cream consumption in America and other parts of the world to great heights. The twentieth century saw an explosion of sorts in the popularity of ice cream owing to availability of cheap refrigeration.

Italian confectioners made Gelato, their own form of Ice Cream, which became immensely famous due its texture and lightness.
During the St. Louis World’s Fair in 1904, cones were used for the first time to serve Ice Cream.
A chemical research team in Britain came up with the soft ice cream, which had more air in it. It became immensely popular because of its creamy yet light texture. Today, it is popularly known as the ‘Softy’ ice cream.



In the 1980s, the older, thicker ice creams made a comeback and were referred to as ‘Premium’ Ice Creams.

Basically the ice-cream business comes under FMCG sector. In India, the condition of FMCG sector is very well and challenging. India is an important market for FMCG players. The Indian FMCG sector is the fourth largest sector in the economy with a total market size of around US$ 18.1 bn.

Ice-Cream segment of FMCG:Ice-cream is one of the most important part of FMCG sector. It comes under Food and Beverage segment. The total market value of Ice-cream trade in India is more than Rs.20000 crore. It is increasing day per day. During the year of 2002-02, there was very little demand of Ice-cream in India but as the time passed away, the demand of Ice-cream is also increasing in India. Now a day, there are six national level companies engaged in dealing with Ice-cream including two MNCs. The demand of Ice-cream is also increases in India.

As the demand of Ice-cream is increasing in...
tracking img