University of Phoenix
MKT / 421
April 18, 2011
Kudler Fine Foods Virtual Organization
In 1998 Kathy Kudler, who specializes in gourmet foods, founded Kudler Fine Foods; opening the first location in La Jolla California. Later Kathy opened two additional locations; in 2000 Del Mar and in 2003 Encinitas, California. Kathy had an idea to offer a shopping atmosphere for those people who cook gourmet style. Kudler Fine Foods would carry a variety of seafood, meats, produce, dairy, cheeses, and wines. For the convenience to the customers, Kudler Fine Foods has separate departments; meat and seafood, bakery, produce, cheese and dairy, and wine. Each department shows advertisement to draw the attention of the customer. Kudler Fine Foods mission is to offer a large variety of selections, expertise, and knowledgeable staff giving the customer a joyful shopping experience. Kathy has a marketing background from working for a large defense contractor (University of Phoenix, 2010). Developing the marketing background experience, Kathy can move the company forward and expand services. Kathy goal will to identify any areas of weakness and creating a marketing strategy, which will entail competitive intelligence and analysis. Marketing Research
Marketing indicates the actions engaged in the progress of products and services from manufacturer to consumer. The development starts with establishing the wants and needs of the consumer. Kudler Fine Foods should create products to please the consumer’s wants and needs. Kudler Fine Foods must make certain the desired products are available that the company knows when and where customers want them and Kudler Fine Foods informs potential customers of their availability. Marketing also includes financing the behaviors that facilitate the exchange of products and services. Marketing is a key notion in business and every person involved can...