Running Head: KUDLER FINE FOODS PRODUCT OFFERING
Kudler Fine Foods Product Offering
Team D
University of Phoenix
September 19, 2010
Table of Contents
Kudler Fine Foods Product Offering
In 1998, Kathy Kudler established a one stop premier grocery store that houses the finest organic produce, meats, cheese, and wines (University of Phoenix, 2010). Kudler Fine Foods first establishment was in La Jolla, California and has now expanded to two other locations, Del Mar and Encinitas, California. At Kudler Fine Foods, the mission is to offer people a diverse selection of goods not always available in other stores. Given the recent troubled economy, the company has realized the best way to stay afloat is by keeping society aware of the organization’s existence. This can be complicated by the type of product offered to consumers. Any business offering variety is always at risk of raising the overhead and creating issues that will not always have an acceptable solution. Kudler Fine Foods have decided to appeal to the changing needs of the customer by offering a new line of vegetarian bread. This paper will examine the market needs, growth, a SWOT Analysis, competition, product offering, product and justification of the choice made by Kudler Fine Foods.
Market Needs
Kathy Kudler has been running a very successful business from the opening in 1998. The needs of the customers are beginning to change as customers are realizing the importance of taking better care of their bodies. Kudler Fine Foods will continue to meet the needs of the current and future customers by offering products that are both tasty but also healthy. “In the past, many viewed vegetarianism as strange and faddish but appropriately planned vegetarian diets are now recognized by many, including the American Dietetic Association, as being nutritionally adequate, and providing healthful benefits in the prevention and treatment of chronic diseases” (Craig MPH, PhD, RD,... [continues]
Kudler Fine Foods Product Offering
Team D
University of Phoenix
September 19, 2010
Table of Contents
Kudler Fine Foods Product Offering
In 1998, Kathy Kudler established a one stop premier grocery store that houses the finest organic produce, meats, cheese, and wines (University of Phoenix, 2010). Kudler Fine Foods first establishment was in La Jolla, California and has now expanded to two other locations, Del Mar and Encinitas, California. At Kudler Fine Foods, the mission is to offer people a diverse selection of goods not always available in other stores. Given the recent troubled economy, the company has realized the best way to stay afloat is by keeping society aware of the organization’s existence. This can be complicated by the type of product offered to consumers. Any business offering variety is always at risk of raising the overhead and creating issues that will not always have an acceptable solution. Kudler Fine Foods have decided to appeal to the changing needs of the customer by offering a new line of vegetarian bread. This paper will examine the market needs, growth, a SWOT Analysis, competition, product offering, product and justification of the choice made by Kudler Fine Foods.
Market Needs
Kathy Kudler has been running a very successful business from the opening in 1998. The needs of the customers are beginning to change as customers are realizing the importance of taking better care of their bodies. Kudler Fine Foods will continue to meet the needs of the current and future customers by offering products that are both tasty but also healthy. “In the past, many viewed vegetarianism as strange and faddish but appropriately planned vegetarian diets are now recognized by many, including the American Dietetic Association, as being nutritionally adequate, and providing healthful benefits in the prevention and treatment of chronic diseases” (Craig MPH, PhD, RD,... [continues]
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