Kudler Fine Foods is a specialty store founded in San Diego. Though nested in the neopolitan area they have additional store locations in Del Mar, La Jolla and Encinitas. Kudler has some of the best imported and domestic food, wine, and spirits. Their selection is comprised of fresh produce, bakery and pastries, condiments and packaged foods, fresh food and meat, and specialty dairy products and cheeses. Kudler’s mission is basically to provide the customers with the finest foods, wine, spirits and the best shopping experience all while buyimg the finest epicurean delights. Throughout this paper the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics will be justified through discussion. Also, the areas where more market research is needed will be identified. The importance of competitive intelligence and an analysis in regarrds to the development of Kudler Fine Foods marketing strategy and tactics will be analyzed as well. Kudler offers the finest whole foods and use the freshest ingredients. The company feels that using fresh ingredients is the best way to cook. Through marketing research in the development of Kudler Fine Foods marketing strategy and tactics involve looking all over the world for the absolute best foods, wines, and spirits. Kudler promotes themselves as being the best place to shop when a customer wants simple or mixed martini or even just a bottle of wine. They even hav a wine steward to assist their customers in choosing their selection of wine. Kudler in addition also provides classes for individual’s that want to learn to appreciate wine. Marketing research is important when it comes to marketing strategy and tactics because Kudler has to know areas they may want to grow and expand in. This produces data to know if they want to open a new store or not. Marketing research process analyzes and develops new data and information about a certain market for...
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