Kudler Fine Foods Marketing Research Paper

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Kudler Fine Foods is a leader in the industry of marketing, designing gourmet and distributing fine foods. Kudler Fine Foods was founded on the basis of providing customers with the finest foods, wines and cheese’s. Kudler Fine Foods mission is as follows: “Kudler Fine Food’s mission is to provide our customer the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment” (rEsources, 2008). As the leader, in our industry we me fine tone our efforts in maintaining a good market share.

Each of our locations is located in an exclusive upscale neighborhood, which offers relaxation to our customers for being in a clean and safe environment. Each location is approximately 16,000 square feet of retail space, which allow us to demonstrate cooking, preparing and tasting our products. “The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: Fresh Bakery and Pastries; Fresh Produce; Fresh Meat & Seafood; Condiments and Packaged Foods; Cheese’s and Specialty Dairy Products” (rEsources, 2008). We have a marketing strategy to increase loyalty and profitability of our consumers. “If you fail to plan, you plan to fail (unknown).” This quote holds true when planning for the success of increasing Kudler’s market. It’s important to market products so you can make a profit and grow your customer base. Why create something new and not tell anyone about it? Kudler Fine Foods stands to lose a lot if their product is not successful. With a brand name that is known internationally, the Kudler Fine Foods does not want to be looked upon as being failures. In producing a new product it’s crucial to market to a selected audience. Kudler Fine Foods is recognized world wide as being the leader of producing quality gourmet foods. More companies are competing with and striving to be like the Kudler Fine Foods daily. With the breakthrough of the new services, it would behoove...
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