Kudler Fine Foods Marketing Plan

Topics: Food, Marketing, Inventory Pages: 3 (1022 words) Published: July 12, 2011
Kudler Fine Foods Marketing Plan
Kudler Fine Foods is very upscale specialty food store is located in the San Diego metropolitan area with three locations in the La Jolla, Del Mar, and Encintas. All these stores retail space is an intimate in size at are in fashionable shopping centers. They are stocked with high quality domestic and imported food products. This includes fresh bakery, fresh produce, meats, seafood, cheese's and specialty dairy products. Kudler Fine Foods also carries a wide selection of condiments and package foods from around the globe.

Kudler Fine Foods unique selections and with their experience, along with their knowledgeable staff, aims to offer each customer a delightful and pleasing shopping experience. The “shop the world” theme resonates with their customer base; mainly home gourmet chefs, but occasionally some restaurateurs will shop as well. The owners and management are highly selective on whom they hire to staff all of the Kudler’s locations. This is important to ensure that the customers are pleased with their fine epicurean purchases.

Kathy Kudler, who at the time was a Vice-President of Marketing at a large defense contractor and weary of the constant travel and pressure of corporate lifestyle. She stared to look for other opportunities. She often relived stress by gourmet cooking at her home for her family and friends. In her quest for high quality gourmet ingredients, most of which are not available in the local Supermarkets, is when she realized that there was an opportunity for an upscale epicurean food shop in her community of La Jolia.

Kudler Fine Foods has recently been through significant growth lately and is now expanding their services. This also aims to improve the overall efficiencies in their operations. This objectives are to help increase their customer purchase cycle, this is essential to help in forming customer loyalty that obviously leads to increased company...
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