January 21, 2013
Kudler Fine Foods Frequent Shopper Program
Service request kf-013 was submitted to create a requirements document for the proposed Frequent shopper program. The frequent shopper program is a new initiative by Kudler Fine Foods to increase revenue. The program is to track purchases of customers and accumulate points for gift items. This program will track purchase patterns to offer personalized savings to their customer, not only from them but also from their trading partners. There could be ethical, legal, and informational security issues. “Ethics refers to the principles of right and wrong that individuals, acting as free moral agents, use to make choices to guide their behaviors” (Laudon 2012, P 124). It applies to business behavior as well. An ethical issues that could arise from the frequent shopper program, deals with privacy. What information do individuals consider private? What rights do they have to keep that their information private? What responsibility do companies have to keep customer information private? These are just a few questions that surround the frequent shopper program from Kudler Fine Foods. Shoppers need to have the option to participate or not to participate in the program. The data collected will be used to “benefit” the customer but at what risk? The customers information will be sent to partnering companies that the customer knows nothing about. Kudler food has the legal responsibility to ensure that the partnering companies do not misuse their customers information for malicious gains. To meet the ethical concerns that arise with this program Kudler Fine Foods must provide the customer with the facts of the program. They also must provide who are the partnering companies and what information they will receive, or full disclosure of the program. This is the only way the customer can make an informed desicion on the program. There are legal...