Kudler Fine Foods

October 17, 2010

Executive Summary
As the proprietor, Kathy Kudler’s strategic plan developed in 2003 included her vision   to have Kudler Fine Foods recognized as “the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine” (Apollo Group, 2008, p. 1).   Four objectives within the 2007 sales plan includes a program that focuses on the customer, improving the managing of information, building an awareness program, and most important is increasing operating efficiencies to contain costs.  
To achieve these goals the manager of Kudler’s put in a service request: SR-kf-013, to begin a project to develop the requirements of a Frequent Shopper Program.   The project objective is to track the purchases of individual customers of Kudler Fine Foods.   These purchases will result in the accumulation of loyalty points that the customer can redeem for various items (gifts) such as special food items, other products sold at Kudler stores and with external companies that will be partners in the program.
The project team members chosen for achieving the goals and objectives of service request SR-kf-013 have the responsibility of developing a business system that will manage the operational requirements of Kudler’s Frequent Shopper Program.
Service Request Details
Kudler Fine Foods needs an information business system capable of tracking customer purchases to reward frequent shoppers for loyal patronage. The system will need to accumulate points based on purchases that the customer can redeem for gifts, specialty foods, and various other items, including service offerings through strategic partners. The purpose of this project is to increase revenue by rewarding loyal customers rather than providing lower prices.   Kudler’s Sales and Marketing department states; “Price is not the primary differentiating factor for Kudler consumers” (Apollo Group, 2004, p. 1). This project should present Kudler with the... [continues]

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