Crystal E. Johnston
August 23, 2010
Instructor Ted Framan
Kudler Fine Foods – Marketing Obstacles
Market research will help define any corporation into a better running and operational establishment. Understanding a particular market and using tools that are available need to be understood and exercised. Each market will have a different tactic when it is concerning marketing and the publication of a product. For this particular situation, the fine food market is viewed and is being analyzed on what kind of marketing tactics would work best for Kudler and the sale of their fine foods.
To begin with, an explanation of Kudler Fine Food’s current marketing tactics. The Kudler Fine Foods stores began with a vision by the owner and operator of Kudler Fine Foods. The Vision of Kathy Kudler was to have a one-stop food shop. What Kudler was providing the convenience of shopping in one location instead of obtaining ingredients that is in different stores and in different areas of the city. Kathy Kudler first decided to open her first shop in 1998. This shop is located in La Jolla, California. In only two years with many successes, Kathy Kudler opened a second store. This second store was opened in Del Mar, California. Finally, in 2003, Kathy Kudler opened her third Kudler’s Fine Foods in Encinitas, California.
Kathy Kudler’s goal is to “provide customers with the finest selection of the very best foods and wines so that customers’ culinary visions can come true” (Anonymous, 2007 Kudler Fine Foods). What this means is that Kathy must provide to her customers the finest selection of goods and products for her customers to purchase.
Kudler Fine Foods as discussed prior, has three stores. Kudler Fine... [continues]
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