Kudler Fine Foods
Kudler Fine Foods Service Request SR-kf-013
Statement of Scope and Goals Kudler Fine Foods has a service request for a new information system that will keep track of customer’s purchases so they can receive incentives through a third party partnership. The scope of the project will be to develop a system that will effectively track the customer’s purchase behavior while also providing the incentives earned to the customer from the partnerships. The main focus will be on the input method into the system, the storage, the accessibility, and distribution of the information. The system must be able to track the purchases and generate the appropriate incentives based on the customer’s purchasing behavior (Apollo Group Incorporated, 2007). Stakeholders To accomplish this certain information will have to be gathered from key stakeholders in the organization. Key stakeholders will include the cashiers, who will be the initial input of the system, middle management, sales and marketing team, third-party partnerships, IT department and, local/commercial customers. These stakeholders will have the most contact with the new system so it is crucial that we gather as much information possible to design an efficient and beneficial system for the organization (Valacich, George, & Hoffer, 2012).
Supporting Measures for Success
In any business project there must be a return of investment in regard to the resources committed to its success. One method of measuring the success of this project is the expected increase in revenues. This increase will be measured by the amount of additional customer traffic into each location. In addition, because of the new incentive program there should be an increase in demand for specialty products as well as in home cooking parties. This method of customer interaction will provide crucial information in regard to how the new program is perceived by our customers.
To further
Statement of Scope and Goals Kudler Fine Foods has a service request for a new information system that will keep track of customer’s purchases so they can receive incentives through a third party partnership. The scope of the project will be to develop a system that will effectively track the customer’s purchase behavior while also providing the incentives earned to the customer from the partnerships. The main focus will be on the input method into the system, the storage, the accessibility, and distribution of the information. The system must be able to track the purchases and generate the appropriate incentives based on the customer’s purchasing behavior (Apollo Group Incorporated, 2007). Stakeholders To accomplish this certain information will have to be gathered from key stakeholders in the organization. Key stakeholders will include the cashiers, who will be the initial input of the system, middle management, sales and marketing team, third-party partnerships, IT department and, local/commercial customers. These stakeholders will have the most contact with the new system so it is crucial that we gather as much information possible to design an efficient and beneficial system for the organization (Valacich, George, & Hoffer, 2012).
Supporting Measures for Success
In any business project there must be a return of investment in regard to the resources committed to its success. One method of measuring the success of this project is the expected increase in revenues. This increase will be measured by the amount of additional customer traffic into each location. In addition, because of the new incentive program there should be an increase in demand for specialty products as well as in home cooking parties. This method of customer interaction will provide crucial information in regard to how the new program is perceived by our customers.
To further
References: Apollo Group Incorporated. (2007). Kudler Fine Foods-Sales and Marketing. Retrieved from https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/marketing-overview.asp Valacich, J., George, J. F., & Hoffer, J. A. (2012). Essentials of Systems Analysis and Design (5th ed.). Upper Saddle River, NJ: Prentice Hall.