Statement of Scope and Goals
Kudler Fine Foods has a service request for a new information system that will keep track of customer’s purchases so they can receive incentives through a third party partnership. The scope of the project will be to develop a system that will effectively track the customer’s purchase behavior while also providing the incentives earned to the customer from the partnerships. The main focus will be on the input method into the system, the storage, the accessibility, and distribution of the information. The system must be able to track the purchases and generate the appropriate incentives based on the customer’s purchasing behavior (Apollo Group Incorporated, 2007).
To accomplish this certain information will have to be gathered from key stakeholders in the organization. Key stakeholders will include the cashiers, who will be the initial input of the system, middle management, sales and marketing team, third-party partnerships, IT department and, local/commercial customers. These stakeholders will have the most contact with the new system so it is crucial that we gather as much information possible to design an efficient and beneficial system for the organization (Valacich, George, & Hoffer, 2012). Supporting Measures for Success
In any business project there must be a return of investment in regard to the resources committed to its success. One method of measuring the success of this project is the expected increase in revenues. This increase will be measured by the amount of additional customer traffic into each location. In addition, because of the new incentive program there should be an increase in demand for specialty products as well as in home cooking parties. This method of customer interaction will provide crucial information in regard to how the new program is perceived by our customers. To further insure the success of the proposed program, all employees should be trained on how to solicit information from in store guests. Kudler Fine Food employees should consistently interact with our customers to find out how the program is perceived. This method of data collection should be implemented by all store management as well. Due to legal and ethical limitations, customers will have the option to opt out of the proposed program. This will also act as a method of determining how the program is being presented and how it is accepted by our customers. These bench marks will help us to determine the success of our customer loyalty program. Project Feasibility
There are many factors that help a project to be successful. One of the most important aspects of the project is the predetermined budget. Within this budget, resources are allocated and determine how they are to be used. A sufficient amount of resources must be available for the completion of the customer loyalty program. In addition, it must be completed within the allotted time frame. Exceeding these benchmarks may cause the project to require additional resources that are not available. This in turn may lead to the project failing and resources spent for nothing. Current Business Process Summary
Kudler’s current business process is centered on data being received and sent via the POS terminals at each of the store locations. This information include inventory adjustments, credit and debit card authorizations and revenue information. This is then communicated to the POS server, XLS Inventory spreadsheet server, NT Server and 25 Mbps connection to the internet via a server firewall. All three of Kudler’s location use this setup to complete POS transactions within the company. There are also computers that utilize access for inventory management, intranet communication, commercial sales orders and IT support. These computers work on a Blade server that is located at each location and communicate...