Kudler Fine Foods Frequent Shopper Program Project Plan,
To encourage customer constancy and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is building a Frequent Shopper Program to track customer purchase patterns and provide shopper motivation through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so as an alternative of providing everyday discounts for purchase regularity, Kudler has joined with a loyalty points program to reward customers with exchangeable points for high-value gift items, airline upgrades or other specialty foods.
Program Scope and Goals
The goals of the Kudler Fine Foods Frequent Shopper program will be. Kudler Foods Project Plan Updates Kudler Foods has embarked on a project to increase promotional sales for the company. In order to meet the needs of the customer, Kudler Foods begin a project to provide a monthly newsletter with information about new products and current promotions along with redeemable coupons for certain chosen products.
The initial scope of the project was to use accessible demographic information to create these monthly newsletters along with coupons for recognized promotional products. These coupons are to include details such as... [continues]
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