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Kudler

By | May 2010
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Service Request SR-kf-013

Kudler Frequent Shopper Program

Learning Team D: David Osakoda, Ray Babula, Jesse Riley, Ivan Mendez

BSA 375

March 8, 2010

Professor Kenneth Butler

Overview

In 1998 Kathy Kudler opened the first Kudler Fine Foods store whose mission it was to provide its customers with the finest selected foodstuffs, wines, and related needs with unparalleled customer service. Since then the popularity of Kudler Fine Foods has grown resulting in the opening of two additional locations. A second store in Del Mar was opened up in 2002 followed by the one at the Encinitas location in 2003. This significant growth has Kathy and her team focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Kudler, 2004).

Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patterns will help Kathy and her team to refine Kudler’s business processes and inventory to better meet the needs of their customers.

Business Objectives

The business objective for Service Request SR-kf-013 for Kudler Fine Foods is to develop a Frequent Shopper program that will award loyalty points that are redeemable. The Frequent Shopper Program is designed to track customer purchases and behavior patterns by issuing a Frequent Shopper Card to Kudler’s customers. By tracking customer purchases and behavior patterns with this Frequent Shopper Card, Kudler Fine Foods will be able to refine the processes and offer customers items that will best satisfy them. Further, the Frequent Shopper Card will keep track of all accumulated loyalty points that can be redeemed by customers to

obtain gift items, specialty foods, or products and services that are...
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