Kraft Foods offer a wide variety of products. They offer delicious foods and beverages for every lifestyle on the go. While exploring the website of Kraft seems to define their product mix as foods that are geared more towards the people on the go. I would define their product mix as health/wellness foods, quick fix meals, snacks and beverages as well as offering a Premium line of foods. In their health/wellness foods they offer products in a “light” form such as things like Philadelphia light cream cheese and reduce fat cookies. For meals on the go or quick fix meals Kraft have designed meals like the Kraft Mac & Cheese Cups, frozen meals and sandwich kits. They offer a wide variety of snack foods including everyone’s favorite cookie Oreo’s and Splendips. The Premium line that Kraft offers includes foods like DiGornio Pizza and Oscar Myer bacon.
Kraft offers 8 product lines with over 50 different brands. Kraft’s product mix is the offering of their premium foods, such as DiGornao Ultimate Pizza which is made as a higher quality pizza then the standard.
Tombstone Mexican Style Pizza is offered as a convenience food as a favorite food of teenage boys. It was designed for the ease of cooking a easy, quick, healthy meal. Tang is real fruit goodness of oranges. Everyone will surely love its sweet, refreshing flavor plus the added nutrition it gives. It is also instant drink mix offering the convenience food again. South Beach Diet foods are part of their healthy yet, convenience foods. The line offers alternatives to other popular diet fads. South Beach Diet foods play on wholegrain and the correct or right fats like canola oil and olive oil. In this line they also offer bars for a fast way to fill a craving during the day.
Please join StudyMode to read the full document