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Kraft Food Company-Strategy Implementation

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Kraft Food Company-Strategy Implementation

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  • April 2013
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Kraft Food Company-Strategy Implementation
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Kraft Food Company-Strategy Implementation
Introduction
Kraft Foods Inc. is world biggest in snacks sales and has unrivaled portfolio of brands. It operates in 5 core categories: Chocolate, biscuits, Coffee, Cheese and Grocery, Gum and Candy. It does sales in approximately 170 countries and has 60 manufacturing facilities. Kraft Company has a strong research and development departments well distributed within the countries, and has more than 24,000 employees in Europe. The brands that are dealt with earn in excess of $ 1 billion annually. Organization Design

In early 2001, the company went public and offered its first Initial Public Offer in order to raise capital to clear debts that had been incurred while acquiring Nabisco holdings. It generated remarkable interest. The company retained Class B shares of 1.18 billion and offered the public approximately 280 million shares of Class A. It has its head quarters Northfield, Illinois, Chicago and the European headquarters at Glattpark, Opfikon, Switzerland. It is independent and has been listed in the New York Stock Exchange. Kraft is a component of Dow Jones Industrial Average.

The organizational goals influence organization design of any firm as they are the prime determinants of structure. The social customs also affect how the organization is designed or structured. The CEO of Kraft Company is Irene Rosenfeld, Directors include; Lois Juliber, Myra Hart, Frank Zarb, Mark Ketchum, Fredric Reynoldds, Ajay Banga, Jean-Francois Van Boxmeer, Debora wright, John Pope, Mackey Mcdonald, Richard Lerner. The CFO in North America it is Michael Clarke in Europe it is Timothy Mclevish. Antony Vernon is in marketing, MF Human resources, Mary West is in Legal, in operations and Business services we have Karen May, JS strategy and in Research, Development and quality there is Sanjay Khosia.

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