Kraft Company

Topics: Nabisco, Kraft Foods, Food Pages: 2 (481 words) Published: December 6, 2012
Kraft Food Company
Sometimes in order to make money you have to think long term. Putting your money somewhere where it has the chance to grow. Someplace such as a publicly traded company. In order to find a quality company to invest in, sometimes you have to do a little research. I have done that research and decided upon Kraft Food Company.

Kraft Food Company has done well over the past ten years, with their stock shares selling at about 32 dollars a share as of October 21, 2010. When looking at the financial 3 year review of Kraft Food Company, the company has done well in the past and looks to be headed in a positive direction. Investing in Kraft would involve some careful planning. You will have to make the choice of how much you are willing to invest in this company. The more you invest the higher your potential return rate could be. However, when dealing with publicly traded stock there is always the risk involved. With a company like Kraft Foods you are taking less of a risk.

Kraft is a very resilient company in that it is able to bounce back from company fails. In 2002 the company began to decline not only from intensified competition from lower prices, but also because Kraft began misfiring on the new product front. Kraft was also slow to react to the rising demand for less fattening, more healthful food and had missed out on several quickly growing divisions of the food industry, such as cereal bars and organic products. The popularity of the low-carbohydrate Atkins diet also contributed to the decline. The purchase of Nabisco and its lineup of mainly high-fat snack food items was not timed will due to the fact of these trends. They launched a major three-year restriction in early 2004 that implicated closing 20 plants and shaving 6,000 jobs off the overall workforce. This program was expanded in January 2006 to include the shutdown of 20 more plants and 8,000 further job cuts. However, Kraft began reducing the portion sizes of...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Kraft food company SWOT analysis Essay
  • Essay on Kraft
  • Essay on Kraft Foods Porter Five Forces
  • Cadbury vs Kraft Essay
  • Kraft Food Essay
  • Kraft Foods M&a Essay
  • External Analysis of Kraft Foods Essay
  • Comparison of Leadership Styles for Cadbury and Kraft Essay

Become a StudyMode Member

Sign Up - It's Free