A change agent is a person or group who takes leadership responsibility for changing the existing pattern of behaviour of another person or social system. Change agents make things happen, and part of every manager’s job is to act as a change agent in the work setting. (Champling, poole, Wiesner, Ang, Chan, Tan & Schemerhorn, 2008, p517)
During the 1990s, Singapore facing labour shortage problem due to the decline birthrate and aging workforce, woman at that times stop working permanently after marriage or after giving birth. (Tan, 2007) Government initiated a few schemes and funds to encourage work-life strategies which encouraged working mother to work under flexible working arrangement and incentive given to subsidize the childcare expenditure. This is the workforce trend changed in the whole society, and to overcome the labour shortage issue, the government has to develop new strategies to broaden the workforce trend; employers have to change their employment conditions to attract suitable talent to fill in job vacancy. Thus, work-life balance during this time became a buzz term and all the organizations are changing and working towards the implementation of work-life balance. This is an example of change can take place in whole society and individual organization.
For this assignment purpose, I have chosen the My First Skool (MFS) Childcare Centre as my assignment targeted organization. In Singapore, NTUC provided childcare services to serve needs of growing working population, when few private enterprises would do so. My First Skool is first established as NTUC Childcare in 1977 and became a co-operative in 1992. NTUC First Campus Co-operative Limited (NFC) became one of the nine co-operatives of the National Trades Union Congress in the same year of 1992. Under the umbrella of NFC, several NTUC early childhood care and education service provider in Singapore with different teaching pathologies have came together, they are My First Skool, The Little Skool-House International and The Caterpillar’s Cove.
NTUC Childcare Centre wanted to rebrand their service and image and thus they have renamed as My First Skool childcare centre while NTUC Childcare Group took on a refreshed brand as NTUC First Campus. My First Skool is currently having 53 centres around the Singapore and they are still rapidly growing due to the demand of the nation, 17 more centres are setting up by next year. MFS currently has 2000 employees working under My First schools and they are offering more than 6,000 childcare places island-wide. (NTUC, 2009)
NTUC childcare operating mainly at void decks of housing estates, with the social mission of providing quality and affordable early childhood care and education services to working parents. During 1990s, in respond to the government’s strategies of encouraging working mother re-enter workforce, NTUC childcare revealed its aggressive plans of meeting demand and to support the national initiative to expand and upgrade pre-school education infrastructure and quality.
On the refreshing of the brands, Mr Chan Tee Seng, NTUC First Campus’ CEO, said “The refreshed name, NTUC First Campus, better reflects the full range of services more accurately. We have evolved from our humble beginnings as a child-caring service, to offering quality services in the early childhood field – in teaching, teachers’ training, and research. The name changes signals the first of many clear-cut steps we will take to meet the market’s demands for quality, affordable and...