Today, the ferocious advance of cultural globalisation reorganises our quotidian experiences dramatically. From the wave of cultural globalisation, there emerges a derivative, counter-tide of cultural regionalisation: the so-called Hallyu (Korean Wave) is a case in point. The term Hallyu literally denotes “Korean (Cultural) Wave/Current,” and was first used by the Chinese media in the late 1990s. It refers to a sweeping phenomenon in which Korean cultural/media products are enthusiastically hailed by adjacent countries in East and South East Asia: namely, Japan, China (including Hong Kong), Taiwan, Singapore, Thailand, Vietnam and Malaysia. This unprecedented craze for Korean culture is spreading at an astonishing pace, stretching from content-based products like movies, popular songs, and television dramas to such cultural hardware as food, clothing, accessories, mobile phones, and the likes.
For instance, a famed television drama Winter Sonata (South Korea, 2002) has been broadcast in thirteen different terrestrial and cable stations in Japan alone and viewed by over two-thirds of the nation’s television households. When the male protagonist of Winter Sonata, YongJun Bae, visited Japan in November 2003, nearly 4,000 middle-aged female fans swarmed the Narita International Airport, practically paralyzing it for a few hours. Situations in Taiwan,... [continues]
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(2010, 07). Korean Wave. StudyMode.com. Retrieved 07, 2010, from http://www.studymode.com/essays/Korean-Wave-364865.html
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